Volta Labs is an applications company that is revolutionizing the future of genomics. We are a Boston based, venture-backed biotech startup that makes extracting vital information from biological samples is as simple as pressing a button, through our flagship product Callisto. Our product speeds up processing time for scientists and increases accessibility to important genetic information for patients. Sitting at the intersection of science and engineering, we invite you to join us on our journey to shape the future of genomics, where insatiable curiosity is encouraged and every Voltarian makes an impact.

The Role:

We are seeking a strategic, data-driven, and creative Director of Strategic Marketing to lead Volta’s marketing function and elevate our brand as we scale. In this high-impact role, you will be responsible for market development, executing targeted marketing campaigns, and building a robust lead generation engine to support Volta’s expanding commercial activities. You will shape and implement marketing strategies that drive demand, accelerate revenue growth, and deepen customer engagement specifically within the life sciences research and clinical markets.

As Director of Strategic Marketing, you’ll work cross-functionally with Sales, Product, Digital Marketing and Applications teams to define and deliver campaigns that bring Volta’s Callisto platform to market with clarity and conviction. You will be a hands-on leader, capable of both setting strategy and rolling up your sleeves to execute high-priority initiatives.

Day 1 to Year 1:

Develop and execute integrated marketing strategies to drive demand, accelerate revenue growth, and expand Volta’s presence across life sciences research and clinical markets.
Identify and capitalize on new market opportunities and growth levers by leveraging market research, competitive intelligence, and customer insights, ensuring all marketing activities align with Volta’s commercial objectives.
Refine and scale Volta’s brand positioning and messaging, overseeing the creation of impactful scientific and commercial content to strengthen our reputation in genomics and digital biology.
Plan and oversee multi-channel marketing campaigns—including digital, events, and partnerships—while monitoring key performance indicators and optimizing strategies to maximize lead generation and conversion.
Build, mentor, and lead a high-performing marketing team, fostering collaboration with Sales, Product, and Scientific teams to ensure cohesive go-to-market execution, effective product launches, and continuous integration of customer feedback.

Within 3 months you’ll…Understand deeply Volta’s markets, customers, and products; begin executing integrated demand-gen strategies; and audit brand positioning and current campaigns

Within 12 months you’ll…Launch multi-channel campaigns with measurable KPIs; identify new growth opportunities using market insights; align messaging and content across scientific and commercial audiences; strengthen cross-functional go-to-market collaboration

At 12+ months you’ll…Scale Volta’s brand and campaign engine, lead high-impact product launches, build and lead a high-performing marketing team, drive continuous improvement through feedback and performance data.

Requirements

5-8+ years of experience in marketing roles, with at least 3 years in a leadership position in the genomics/sequencing field.
Background in molecular biology, genomics, or biomedical engineering.
Demonstrated success in developing and executing B2B marketing strategies that drive measurable growth.
Deep understanding of customer personas and buying cycles in life sciences R&D and clinical markets.
Experience leading integrated marketing campaigns across digital channels, content, field marketing, and events.
Analytical mindset with the ability to translate performance data into actionable insights.
Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
Exceptional communicator and brand storyteller with a passion for science and innovation.
Thrives in a fast-paced startup environment with a bias toward action and results.
Willing to travel approximately 30–40%, including 1–2 visits per quarter to Volta HQ, as well as travel for customer meetings and industry events.