Digital Marketing Specialist

Are you passionate about driving results through paid digital campaigns? We’re looking for a Digital Marketing Specialist with strong hands-on experience in Meta Ads and Google Ads to join our team!

In this role, you’ll manage paid campaigns across multiple client accounts, taking ownership of campaign performance from planning and launch through to optimization and reporting.

📍 Location: Remote

🕒 Working Hours: 6:30 AM - 2:30 PM (SL Time) | Singapore Working Hours

🔹 Key Responsibilities

• Plan, build, launch and manage campaigns across Meta Ads and Google Ads

• Manage and optimize campaigns on TikTok Ads and LinkedIn Ads

• Take ownership of audience targeting, bid strategies, budget allocation and creative testing

• Monitor campaign performance and optimize for key metrics such as ROAS, CPA and other KPIs

• Analyze performance data and create clear, actionable reports and recommendations

• Conduct A/B testing across creatives, ad copy, audiences and landing pages

• Track and troubleshoot pixels, conversion tracking, tagging and attribution

• Stay up to date with platform updates, advertising policies and industry best practices

• Collaborate with creative and content teams to ensure campaign assets align with objectives

🔹 What We’re Looking For

✔️ Proven hands-on experience managing Meta Ads and Google Ads

✔️ Experience with TikTok Ads Manager and LinkedIn Campaign Manager

✔️ Strong analytical skills and experience working with performance reports, GA4 or similar tools

✔️ Knowledge of pixel/conversion tracking, UTM structuring and campaign QA

✔️ Excellent attention to detail, particularly when managing budgets, targeting and reporting

✔️ Ability to work independently and manage multiple campaigns simultaneously

✔️ Strong written and verbal English communication skills

✔️ Comfortable working remotely during Singapore business hours

⭐ Bonus Points For

• Certifications in Google Ads, Meta Blueprint, TikTok Marketing Science or LinkedIn Marketing Labs

• Agency-side experience managing multiple client accounts

• Experience with reporting and dashboard tools such as Looker Studio