Marketing Lead - Maternity Cover

Marketing Lead (maternity cover)

Salary: £38,235 - £44,301 (depending on experience) (see below for more details on remuneration)

About Voice 21

Voice 21 is the national oracy education charity. We exist to empower every child to use their voice for success in school and life. Our work transforms learning and life chances through talk by increasing access to a high-quality oracy education for those that need it most. Follow the links to find out more about why oracy is so vital and the impact Voice 21 has.

Your opportunity

Tackle a vital challenge, with great people. Voice 21 exists to transform children' s learning and life chances through talk and we are aiming to be working with 2,000 schools a year by 2025. To reach this goal we recruit great people and give them real responsibility, training and support.

Output focused culture, with flexible working opportunities. We have an agile and flexible approach – our team can work when and wherever works best to deliver the requirements of their role. For staff working at home, we support them to create a workspace and provide technology that enables them to work effectively.

Real development opportunities. We believe in supporting people to develop the skills they need to be excellent – whether this means funding external training, finding a mentor to support them or giving them the time to learn from others in the organisations through our regular CPD sessions. We also offer paid study leave for team members taking part in formal studies outside of work.

Great benefits. 33 days holiday (inclusive of bank holidays) and additional Christmas closure period. Holiday entitlement increases linked to length of service, 5% employer contribution to pension, interest-free season ticket, cycle and technology loans, employee assistance scheme.

Remuneration. Our pay is a band and spine point approach where there is up to 7 years progression available (depending on starting point).

Your purpose

To manage and optimise Voice 21’s marketing activity across campaigns, data, and digital channels, ensuring a seamless experience from first engagement through to conversion. The Marketing Lead will be the technical lead on our HubSpot CRM, drive inbound activity, strengthen the buyer’s journey, and ensure our brand and messaging support long-term impact.

Your responsibilities

• Manage and optimise marketing campaigns, data, and workflows in HubSpot
• Build and maintain landing pages and web content aligned with campaign goals
• Partner with Sales to develop and execute data-informed marketing plans targeting schools across England
• Design and refine the buyer’s journey to maximise engagement and conversion from Lead to Opportunity
• Deliver marketing automation workflows and lead nurturing activity to improve pipeline conversion
• Produce and oversee high-quality, evidence-led digital content (emails, blogs, webinars, e-books)
• Collaborate with Communications, Events, and Engagement teams to strengthen reach and alignment
• Track and analyse funnel performance using HubSpot analytics and integrated data sources
• Maintain and improve HubSpot data integrity, segmentation, and reporting accuracy
• Lead UX-driven website design and optimisation using Figma and HubSpot CMS

Your progression (link these to measurables that can be considered during the probation period and used as a measure of ‘passing’ probation)

Within 1 month, you’ll have:

• Familiarised yourself with Voice 21’s existing HubSpot setup, data structures, and automations
• Ensured continuity of current CRM processes and reporting routines
• Met key colleagues from across the organisation
• Be supporting the Growth team to start recruitment

Within 3 months, you’ll have:

• Reviewed and optimised existing workflows to improve efficiency and data integrity
• Implemented new automations or campaigns to strengthen engagement and lead nurturing
• Identified opportunities to align HubSpot activity with the organisation’s new long-term growth strategy

Within 6 months, you’ll have:

• Delivered a series of targeted marketing campaigns supporting our growth objectives
• Embedded improved CRM and reporting practices to enable better decision-making
• Worked collaboratively with teams across Voice 21 to ensure marketing systems and data support wider strategic activity

From 6 months onwards, we expect you to be:

• Leading continuous improvement of our marketing systems and automations
• Acting as the organisation’s HubSpot lead, ensuring our CRM, campaigns, and reporting fully align with Voice 21’s long-term strategy

This job is for you if...

• You enjoy combining creativity with data to make marketing decisions
• You’re are a HubSpot technician, confident delivering campaigns, automation, and analytics
• You can manage multiple projects with accuracy and attention to detail
• You’re proactive, collaborative, and motivated by Voice 21’s mission to transform education through oracy
• You enjoy both the trust of autonomous working and the dynamism of working in a small and collaborative mission-driven team

Who you’ll work with:

• As part of our Operations Directorate, you’ll work in the Growth team with our Head of Growth and Senior Business Development Lead
• You’ll work closely with our Events, Comms, and Programmes teams as well as the wider Ops Directorate

Where you’ll work: Remote, with regular regional and national travel to visit schools and attend Development Days/meetings, including some overnight stays.

Contract: 12 months FTC.

Terms: Full Time

Application details

To apply:

Please send your CV and a short cover letter to careers@voice21.org with the subject line:

“Marketing Lead (FTC) application.”

Your cover letter should briefly:

• Tell us why you want to work at Voice 21 and what it is about our mission that excites you (max. 400 words).
• Making direct reference to the job description, outline the three main reasons why you would make an excellent Marketing Lead (max. 600 words)

We welcome applications from candidates based anywhere in the UK.

Closing date: Midnight, 27th October but we will be actively interviewing and may close the advert early if we find the right candidate.

Interview date: TBC but beginning as soon as suitable candidates are found.

Start date: ASAP from November.

Questions: If you have any questions about the role, or would like to discuss it before submitting an application, please contact John Stabler-Wright, Head of Growth (john.stabler-wright@voice21.org)

Valuing every voice

Voice 21 believes that every voice should be heard and valued. We are committed to the equal treatment of all current and prospective employees and do not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Voice 21.

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