Digital Media Marketing Manager

Viventium Software Inc. is a SaaS-based human capital management solution that provides a remarkable user experience and award- winning software. Viventium provides flexible software and expert guidance so clients can be sure their payroll is done right.

Viventium offers specialized solutions in the health services markets which include home care agencies and skilled nursing facilities. Viventium Software supports all fifty of the United States with payroll and HR solutions.

Relax - you’re with Viventium.

Position Purpose

Viventium Software is seeking an innovative and data-driven Marketing Manager, Digital Media to join our Marketing Team. This role is responsible for driving pipeline growth and optimizing lead quality, conversion rates, and cost efficiency through performance-driven digital campaigns.

The ideal candidate is a strategic thinker and hands-on executor who thrives at the intersection of marketing technology, analytics, and creativity. You will own the performance of our digital channels, support operations with lead intake within our marketing technology stack, oversee vendor and media relationships, and continuously identify opportunities to scale pipeline impact through advanced reporting, AI-powered tools, and automation.

Key Objectives

• Drive Pipeline Growth
• Develop and optimize multi-channel digital campaigns to generate qualified leads and improve conversion rates
• Optimize Marketing Technology & Operations
• Manage the marketing tech stack (HubSpot, GA4, Looker Studio, LinkedIn Ads, Facebook Ads) and improve workflows, integrations, and automation
• Improve Website Performance
• Monitor and enhance website experience, landing page conversions, and lead capture using GA4 and Looker Studio insights
• Enhance SEO & GEO Targeting
• Implement strategies to improve organic visibility, increase qualified traffic, and optimize geo-targeted campaigns
• Manage Analytics, Reporting & Budgets
• Own dashboards, track KPIs, manage digital budgets, and provide actionable insights to improve cost efficiency
• Oversee Vendor & Media Relationships
• Manage agencies, publishers, and advertising partners to maximize campaign performance and ROI
• Innovate with Emerging Tools & AI
• Research, test, and adopt new technologies and AI-powered tools to enhance personalization, automation, and campaign efficiency

Essential Duties And Responsibilities

The essential functions include, but are not limited to the following:

• Digital Campaign Strategy & Execution Plan, develop, and execute multi-channel digital campaigns across Google Ads, LinkedIn, Facebook, and other paid media platforms. Manage end-to-end campaign strategy, targeting, execution, and optimization to drive pipeline growth and lead quality. Collaborate with segment marketing teams, creative, and sales teams to deliver relevant, high-performing campaigns.
• Marketing Technology & Operations Proficient working within and across the marketing tech stack (HubSpot, Google Suite, GA4, Looker Studio, LinkedIn Ads Manager, Facebook Ads, etc.). Ensure seamless integrations and optimize workflows to improve operational efficiency. Research, evaluate, and implement emerging tools and AI-driven capabilities to improve campaign performance and reporting.
• Website & SEO/GEO Optimization Partner with internal and external teams to improve website performance and conversion rate optimization. Drive improvements in SEO and GEO targeting strategies to expand reach and improve qualified traffic. Use Looker Studio and GA4 to monitor site performance, user behavior, and goal completions.
• Analytics, Reporting & Budget Management Build and maintain robust dashboards in Looker Studio, HubSpot and GA4 to track KPIs, campaign ROI, and pipeline impact. Manage the marketing budget, including forecasting, allocations, and vendor invoices. Analyze performance data to continuously optimize campaigns for cost efficiency and lead conversion.
• Vendor & Media Management Manage relationships with key media vendors, publishers, and advertising partners. Collaborate with agencies on planning and execution of paid campaigns, ensuring brand consistency and performance alignment. Research and recommend new strategic partnerships to maximize channel impact.
• Cross-Functional Leadership Work closely with Segment Marketing, and Marketing Operations to ensure digital efforts align with overall go-to-market strategies. Serve as the digital subject matter expert, providing guidance to internal stakeholders on performance strategies, tools, and results.
• Special Projects Lead initiatives to evaluate and adopt emerging technologies, including AI-based tools for personalization, automation, and campaign optimization. Support special marketing programs, such as product launches, demand generation initiatives, and industry-specific campaigns.

Minimum Qualifications

• 5+ years of experience in digital marketing or performance marketing roles
• Data-driven, analytical, and detail-oriented thinker - with an ability to proactively identify, develop and resolve issues, take ownership of tools, processes, reporting and relationships with vendors
• Excellent verbal and written communication skills
• High EQ, team player, self-starter, with an ability to multitask and stay highly organized
• Working knowledge of marketing automation solutions/practices
• Proficiency in HubSpot (marketing automation, lead nurturing, and CRM integrations)
• Expertise in Google Ads, LinkedIn Ads, Facebook Ads Manager, and other paid platforms
• Advanced knowledge of Google Analytics (GA4), Looker Studio, and data visualization best practices
• Experience with SEO, GEO-targeting, and conversion rate optimization strategies
• Highly skilled at managing digital budgets and vendor relationships
• Strong analytical and reporting abilities with a proven track record of improving lead quality, conversion rates, and cost efficiency
• Knowledge of emerging AI marketing tools and passion for adopting innovative technologies

Preferred Qualifications

• Experience managing a comprehensive marketing technology stack across multiple platforms
• Familiarity with Salesforce or other CRMs integrated with HubSpot
• Strong cross-functional leadership and project management experience
• Background in B2B SaaS, HR tech, or payroll/compliance software
• Ability to balance strategic thinking with hands-on campaign execution