Digital B2B Marketing Manager

Most marketing roles measure likes and clicks. This one measures pipeline and revenue.

We're hiring 1 Demand Generation Manager to join Viva's internal GTM team.

Location: 🌎 Latin America (required)

At Viva, we partner with fast-growing US tech companies and connect them with world-class Executive Assistants from Latin America - expanding access to global opportunity while helping companies scale smarter.

This is not a people management role. It’s a hands-on position for someone who wants to build the demand engine end-to-end.

What You'll Own

Pipeline generation

• Own marketing-generated pipeline - qualified opportunities that sales can close, not just leads or traffic
• Build and run multi-channel campaigns across paid media, LinkedIn, email, and content targeting US mid-market buyers
• Work closely with Sales on ICP, lead quality, and conversion from lead to revenue

Paid media & CRO

• Plan, launch, and optimize paid campaigns across LinkedIn and Google — managing budget, bidding, and performance with a clear line to revenue
• Own conversion rate optimization across the full funnel — landing pages, demo flows, and high-intent pages
• Identify where prospects drop off and fix it, continuously, based on data

Systems & analytics

• Track funnel metrics and model pipeline performance from inputs to outputs
• Own HubSpot for lead capture, routing, attribution, and reporting
• Build automation that makes the demand engine run reliably

What We're Looking For

• 5-7 years in B2B demand generation or growth marketing
• Experience generating pipeline for US-based buyers - not brand awareness, not B2C
• Proven hands-on paid media experience - you've personally run and optimized campaigns
• Strong CRO experience - you've improved conversion rates with data to back it up
• Experience in mid-market environments
• HubSpot proficiency (or equivalent CRM)
• Based in Latin America

What separates good from great:

• You think in pipeline and revenue, not impressions and clicks
• You've operated as a one-person demand gen function and thrived
• You move fast, test constantly, and don't wait for perfect conditions
• You can write conversion copy, build a landing page, and read the results yourself
• You push back when the data says so - including with leadership

Why Viva?

With a 4.7/5 Glassdoor rating, our team genuinely loves working here. Here’s why:

1. A company driven by a real social mission
2. A culture built around growth, empowerment, and well-being
3. 100% remote, forever
4. Continuous development through feedback, performance reviews, and growth opportunities
5. Work-life balance: fixed schedules, no overtime, weekends off
6. Competitive pay: raises every 6 months + performance bonuses
7. Global health insurance: medical, dental, vision, mental health, and routine care
8. Paid holidays, vacation, sick days, and family care days
9. Family-friendly benefits: parental leave and flexible parent policies

Apply!

🕐 We're moving fast on this hire. You should too.

🔎 Important Notice: All Viva communication will come from an @execviva.com email. If you receive messages from unofficial sources (e.g., Instagram, Facebook), please report them to careers@execviva.com. We never request payments or personal information from candidates.