Designer (Digital Experience & DTC) - Barebells

At Vitamin Well Group, _we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.

_About The Role

As Designer (Digital Experience & DTC), you will design and elevate the customer journey for Barebells across our digital ecosystem. You will work across DTC websites, marketplaces such as Amazon, and CRM touchpoints, ensuring that every interaction is intuitive, engaging, and aligned with the brand.

You will translate brand strategy into high-performing digital experiences, combining strong design craft with a structured, data-informed approach. Working closely with e-commerce, growth, CRM, and brand teams, you will identify opportunities to improve the customer journey and continuously refine how our digital channels perform.

You will play a key role in ensuring consistency and quality across all digital touchpoints, while contributing to improvements in conversion, retention, and overall user experience through thoughtful and well-executed design.

This role is based at our headquarters in Stockholm and reports to the Global Brand Manager Barebells.

In short, you will:

• Design end-to-end customer journeys across DTC, marketplaces, and CRM channels
• Translate brand strategy into consistent and engaging digital experiences across markets
• Apply UX and UI best practices to improve usability, clarity, and flow
• Use data, insights, and testing to inform design decisions and iterate on solutions
• Contribute to improving conversion, retention, and overall customer experience through design
• Leverage AI tools to support workflows, exploration, and personalisation
• Collaborate closely with e-commerce, growth, CRM, and brand teams

What you can expect

• Real impact on how our DTC and marketplace experiences perform
• Short decision paths and the ability to test and implement quickly
• Close work with growth, e-commerce, and brand teams across markets
• A high pace where ideas are tested, not parked
• The opportunity to push how AI is used within design and customer experience

Who are you

You are a designer with a strong foundation in UX and UI, and a clear interest in how digital experiences perform. You care about both how things look and how they work, and you are comfortable using data and insights to inform your decisions.

You enjoy working across the full customer journey and collaborating with different functions, bringing a structured and thoughtful approach to improving digital experiences over time.

Essential Skills To Succeed

• Minimum of 6 years’ experience in UX/UI design within DTC, e-commerce, or other conversion-driven digital environments
• Strong understanding of UX, UI, and customer journey design
• Ability to use data, insights, and testing to inform and improve design decisions
• Experience working with modern design tools and workflows
• Familiarity with AI tools within design processes
• Ability to collaborate across teams and stakeholders
• Experience working across multiple markets or brands is an advantage

Apply by June 28th 2026.

We review applications continuously and may close the role early.

Life at Vitamin Well Group

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.