Social Media Marketing Manager

About Us

At Vitals Vault, our mission is simple: extend healthspan and empower people to live healthier, longer lives. We’re a small, interdisciplinary team building a platform focused on longevity and proactive wellness. If you’ve leveraged AI tools to streamline content creation, community engagement, or analytics, we want to hear from you.

Role Overview

We are seeking a Social Media Manager who knows how to capture attention in seconds and drive rapid, sustainable audience growth. You will craft concise, compelling messages that stand out in crowded feeds, cultivate an engaged community, and use data rigorously to optimize every post. Working closely with Marketing and Growth, you will help position Vitals Vault as a top voice in AI-informed wellness.

Key Responsibilities

• Attention-Grabbing Content Strategy

• Develop social media plans that prioritize strong “hooks” to capture user interest within the first 3 seconds.

• Design content themes that distill complex wellness insights into relatable, shareable posts.

• Leverage AI-driven tools (e.g., automated scheduling, sentiment analysis) to inform topic selection and timing.

• Rapid Audience Growth & Engagement

• Identify and test different formats—short-form video, carousel posts, live Q&A—to determine what resonates most with our target audience.

• Implement systematic A/B testing for headlines, visuals, and CTAs to refine performance.

• Collaborate with influencers and micro-communities in the longevity and wellness spaces to accelerate follower acquisition and credibility.

• Data-Driven Optimization

• Monitor key metrics (engagement rate, share rate, click-through) and translate insights into actionable improvements.

• Build and maintain dashboards to track campaign performance, growth trends, and audience sentiment.

• Iterate rapidly based on data: adjusting copy length, visual style, posting cadence, and distribution tactics.

• Community Building & Advocacy

• Foster two-way conversations: respond to comments and direct messages promptly, guiding followers toward deeper brand engagement.

• Launch and manage user-generated content initiatives (e.g., “Your #VaultYourHealth Moment”) to amplify authentic voices.

• Cultivate relationships with brand advocates—customers, experts, and partner organizations—to drive organic reach.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4+ years of social media experience - ideally for a health, wellness, or technology brand.
• Demonstrated ability to create scroll-stopping headlines and visuals that drive high engagement within seconds.
• Proven track record of accelerating follower growth through targeted tactics—content series, influencer partnerships, or community challenges.
• Strong analytical skills; proficiency with social media analytics platforms and comfort distilling performance data into strategic recommendations.
• Experience running systematic A/B tests on social content (copy, imagery, format, posting schedules).
• Exceptional writing and editing skills; ability to translate technical wellness topics into concise, relatable copy.
• Self-starter mentality with a bias for experimentation—comfortable iterating quickly based on real-time feedback.

Preferred

• Experience integrating AI or automation tools to optimize workflow (e.g., AI-powered copy suggestions, automated publishing, chatbots for community management).
• Familiarity with paid social media advertising and budget allocation strategies (LinkedIn Sponsored Content, Facebook Ads).
• Understanding of basic privacy considerations around health data and relevant regulations.