Manager, Marketing Operations

About Us:

We are dealer focused and OEM aligned. We are a leading ERP & DMS software and solutions provider to dealers and rental companies of heavy equipment. We specialize in working with the construction, mining, forestry, material handling, and agriculture industries. Today, we have over 800 employees, offices on four continents, and customers in over 20 countries. We are privately held, and our headquarters are in beautiful Cary, NC. We are actively seeking talented individuals to join our team and help us aggressively grow our international & North American footprint for both our 100% cloud-based ERP, DMS, and Rental solutions.

Why work for VitalEdge?

We don’t just sell technology, we enable transformation that results in broader societal benefits like building homes and critical infrastructure, growing food and delivering all sorts of products we all rely on for daily life. We exist to ultimately equip the world to keep running. We have more than 60 years of combined experience and four industry-leading software suites and associated apps, with which we will drive the market forward. It’s an exciting time to work for VitalEdge – join us!

About the Role:

This role serves as the operational backbone of marketing, ensuring campaigns, automation, technology, reporting, and customer data work together to drive pipeline, revenue, and measurable business results.

Responsibilities:

Marketing Operations & Reporting

• Own marketing reporting, dashboards, attribution, and full-funnel performance measurement.
• Connect marketing activities to pipeline, revenue, ROI, and customer expansion.
• Monitor campaign performance and provide actionable insights to improve results.
• Establish reporting standards, campaign tracking, and measurement best practices.

Marketing Technology

• Administer and optimize HubSpot, 6sense, WordPress, Zoom, and related marketing platforms.
• Maintain integrations between marketing automation, CRM, website, advertising, analytics, and webinar platforms.
• Evaluate and implement technology improvements while driving user adoption and best practices.

CRM & Marketing Automation

• Partner with Revenue Operations to manage HubSpot and Microsoft Dynamics workflows.
• Own lead lifecycle management, routing, scoring, segmentation, and marketing automation.
• Build and optimize email nurture programs, customer journeys, and campaign workflows.
• Ensure marketing data is accurate, organized, and aligned across systems.

Campaign & Website Operations

• Support execution of integrated marketing campaigns, including audiences, forms, landing pages, and reporting.
• Administer the WordPress website, including updates, landing pages, forms, tracking, and SEO best practices.
• Manage webinar operations and measure paid media performance.

Data & Process Improvement

• Maintain database quality, governance, and compliance.
• Identify opportunities to improve marketing processes, automation, reporting, and operational efficiency.
• Develop documentation and provide training that enables teams to effectively use marketing platforms.

Qualifications:

• 5+ years of experience in Marketing Operations, Revenue Operations, Digital Marketing Operations, or a similar role.
• Hands-on experience with HubSpot, Microsoft Dynamics (or another CRM), and marketing automation platforms.
• Experience building reporting that connects marketing performance to pipeline and revenue.
• Experience managing marketing automation, email programs, lead lifecycle, and segmentation.
• Hands-on WordPress administration experience.
• Working knowledge of SEO and modern search optimization (SEO, AEO, and GEO).
• Experience measuring paid media and webinar performance.
• Strong analytical, project management, communication, and problem-solving skills.
• 6sense or another ABM platform
• Google Analytics, Search Console, Google Ads, Microsoft Clarity
• Vendor and marketing technology management

Success in this Role:

• Accurate marketing reporting with clear visibility into pipeline and ROI.
• Reliable marketing automation and CRM processes.
• High-quality marketing data and database governance.
• Efficient campaign execution and customer communications.
• Strong adoption of marketing technology and processes.
• Effective cross-functional partnerships among business units.

Compensation: This position is eligible for placement within one of our compensation tiers. Placement is based on relevant experience, demonstrated skills, geographic market, and internal equity.

Tier 1: $100,000-$110,000

Tier 2: $100,000–$120,000

Tier 3: $120,000–$140,000