Part-time Marketing Program Director - B2B Programs - Remote

At Vitalant, the impact you make doing work that is purposeful, meaningful, and worthwhile is vital. As a member of our non-profit organization, you can be impact-inspired to provide vital clinical services to communities nationwide, vital products to those in need of a donor's generosity, or vital scientific research that advances blood safety worldwide.

Work Shift (if Applicable)

Shift 1 (United States of America)

Job Description

• Vitalant is seeking a part-time temporary Marketing Program Director to lead the strategy, development, and optimization of digital-first content that amplifies the scientific and biotherapies work powering our life-saving mission. Supporting teams such as the Vitalant Innovation Center (VIC), Vitalant Research Institute (VRI), Biotherapies, and Market Development, this role turns complex science into clear, credible storytelling that strengthens our impact across digital and professional channels. You’ll partner closely with Digital Marketing, Creative Solutions, Communications, and subject matter experts to build modern, data-driven content systems and campaigns that expand our reach, deepen engagement, and elevate Vitalant’s leadership in advancing patient care.

Compensation: $83,990 Annually

This is a part-time temporary role working 24 hours per week. This position can work remotely from a work at home office anywhere in the United States.

As a Marketing Program Director, You'll Get To

• Define and lead the enterprise content marketing strategy for scientific and biotherapies audiences with a digital-first approach.
• Partner with subject matter experts to translate complex research and technical concepts into engaging, compliant, audience-specific content.
• Oversee the planning, production, and distribution of content across Vitalant’s websites, social platforms, and partner channels.
• Collaborate with Digital Marketing to ensure all content is optimized for SEO, user experience, and analytics visibility.
• Implement scalable content systems and use AI-assisted tools (such as transcription, drafting, and workflow automation) to increase efficiency and accuracy.
• Create compelling “proof stories” that showcase outcomes, partnerships, and scientific impact to elevate Vitalant’s thought leadership.
• Manage program budgets and vendor partnerships to ensure fiscal accuracy and high-quality execution.
• Track content performance metrics and refine strategies using data-driven insights.
• Tailor complexity, tone, and style for scientific and professional audiences—maintaining credibility, clarity, and precision.

Requirements

• Knowledge/ Education

• Bachelor’s degree in marketing, business, communications, or related field or equivalent experience. Master’s degree strongly preferred.

• Advanced degree or certifications (e.g., PMP, Lean, Agile) preferred.

Experience

• 5 years’ experience in content marketing and scientific communications (life sciences or healthcare preferred), with 3 years’ experience managing a team.
• Demonstrated success leading multi-program portfolios and advising at the senior leadership level.
• Proven ability to drive organizational alignment, influence across functions, and deliver results at scale.

Skills/Abilities

• Exceptional strategic planning and program design capabilities.
• Strong analytical, organizational, and problem-solving skills.
• Executive-level communication and influence skills.
• Demonstrated ability to lead complex initiatives through collaboration and governance.
• Proficiency in digital platforms, analytics, and change management tools.
• Recognized for thought leadership, judgment, and ability to guide enterprise priorities.

Location:

Vitalant Remote Work Madison, WI 53707

Job Category

Corporate

Contact Information: careers@vitalant.org

If you are impact-inspired to help others, and making a difference is vital for you, you'll experience a career built on purpose, a company created to care, and a team committed to lead - together.