Marketing Manager

About VITAL WorkLife, Inc.

VITAL WorkLife is the behavioral health partner dedicated to supporting the human side of healthcare. We are an industry leader specializing in customized well-being and mental health programs and solutions designed specifically for the unique needs of physicians, nurses, advanced practice providers, and the entire healthcare workforce. Our mission is to enhance patient care and financial performance by strengthening the human component of healthcare organization—their people.

What sets us apart is our highly specialized approach. We offer a holistic suite of solutions, including a healthcare-focused Employee Assistance Program (EAP) and Physician Peer Coaching, delivered by the nation's largest network of experienced clinician peer coaches. This personalized, high-touch model delivers proven results: our physician engagement rates are significantly higher than national EAP averages, with 96% of members who use peer coaching saying it helped them stay in their role.

We partner with healthcare organizations nationwide to improve mental health, drive career longevity, and increase workplace productivity. Joining VITAL WorkLife means becoming part of a team committed to transforming health systems into resilient, supportive environments where caregivers and employees can thrive.

About the Role:

VITAL WorkLife is seeking a strategic, results-oriented Marketing Manager to drive engagement across the healthcare sector. This is a critical role responsible for accelerating our growth and cementing VITAL WorkLife as the behavioral health partner of choice.

Reporting to the Director of Marketing, you will be the driving force behind content strategy/development and event management, ensuring every effort directly supports our business objectives and demonstrates clear ROI.

Roles and Responsibilities:

Strategy, Content, and Execution

• Business to Marketing Strategy: Translate high-level business objectives into actionable marketing strategies and tactical plans that drive engagement, retention, and growth.
• Content Strategy & Thought Leadership: Own the content lifecycle by developing a robust strategy and producing high-impact thought leadership pieces that position VITAL WorkLife as an industry authority with B2B decision-makers.
• Multi-Channel Writing & Editing: Act as a lead writer and/or editor for marketing assets, including blog posts, newsletters, and digital content.
• Client & Stakeholder Communications: Develop clear, concise communications and plans including client emails/newsletters and internal/external talking points to ensure consistent messaging across all audiences.
• Creative Collaboration: Create compelling copy for flyers and collateral, working closely with designers to ensure visual and verbal alignment.

Events and Logistics

• Event Management: Plan and execute the end-to-end logistics for virtual and in-person events and/or sponsorships, including webinars, industry conferences, and trade shows.
• Tactical Support: Manage all operational aspects of event participation, from registration and platform setup (Zoom Webinars) to post-event follow-up and lead capture.

Collaboration and Growth

• Cross-Functional Alignment: Collaborate closely with Sales, Account Management, Clinical, and Product teams to align marketing efforts with business goals, driving acquisition and retention.
• Brand & Positioning: Ensure every touchpoint—from mobile app content to website copy—is clear, consistent, and reinforces VITAL WorkLife's brand positioning.

Qualifications:

• BA/BS degree in Marketing, Communications, Journalism, or a related field.
• 7+ years of experience in B2B/B2C marketing, with emphasis on content strategy and professional writing (ideally in healthcare or insurance).
• Hands-on expertise with HubSpot marketing automation and Zoom Webinars is preferred.
• Exceptional writing, editing, and verbal communication skills with the ability to simplify complex clinical or business concepts.
• A strong and proactive ownership mentality with a proven ability to manage complex projects and translate data into creative storytelling.

Other Critical Success Factors:

• Willingness to travel to conferences, events, company, or team meetings as needed (up to 10-25%.
• Willingness to embrace change and adapt strategies dynamically with continuous improvement.
• Embraces a growth mindset with a demonstrated curiosity and willingness to learn emerging AI tools and technologies, using them to work smarter and amplify marketing impact.
• Displays VITAL WorkLife's core values of client-centric approach, collaboration, doing the right thing, and optimism.

Benefits Provided by VITAL WorkLife:

• Fully remote and flexible schedule
• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life, and disability insurances)
• Generous paid time off plus holidays, well-being days, and volunteer time off
• Paid parental leave
• Employer sponsored 401(k) match up to 4%
• Employee Assistance Program for employees and family members
• Virtual assistant through our Concierge program
• Professional pathways for continuing education, ongoing training, and career development
• Up to $250 employer charitable match, plus 8 hours of volunteer PTO annually

Remote Work Requirements:

This position is fully remote. To ensure a professional environment, candidates must have a dedicated workspace and a reliable high-speed internet connection. These are conditions of employment for this role.

Physical Requirements:

The physical demands and environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Employee is occasionally required to stand, walk, use stairs, reach, balance, stoop and kneel
• Communicating with others to exchange information in-person, virtually, electronically, and via telephone
• Repeating motions that may include the wrists, hands and/or fingers
• Ability to travel within the United States

EEO Statement:

• VITAL WorkLife is an equal opportunity employer. We are committed to fair and equitable hiring practices and do not discriminate on the basis of race, national origin, color, religion, sex, sexual orientation, gender identity, disability, age, parental status, familial status, veteran status, genetic information, or any other characteristic protected by state or federal law.