Influencer Marketing Specialist

Ready to Shape the Future of Health and Wellness?

At Vita Green, we are all about creating a healthier, happier world, and we want you to be part of it!

About Vita Green Group

Vita Green stands at the forefront of the health and wellness supplements industry. Headquartered in Hong Kong and operating in multiple regional offices across the globe, we own a diverse portfolio of well-established brands, including Dr. Choice, Naturo Vita, and Tea Chateau. With over 1 million satisfied consumers, our product offerings are constantly expanding, making waves in markets worldwide.

With people at the heart of everything we do, we invest significantly in innovative research and development, striving for the highest standards to create a healthier future.

Position Overview

If you are a little obsessed with social media (TikTok, IG, Facebook, YouTube, etc) trends and keen to kickstart your career in influencer marketing to drive brand awareness and turn viral content into sales, then this role might just be for you! You will be identifying, recruiting, and managing content creators to promote our brand; from researching viral video ideas to negotiating influencer contracts, you'll be the gateway between our brand and the relevant social media influencers.

What You'll Do

1. Influencer Development & Collaboration

• Identify, contact, and establish relationships with influencers and live streamers who are most relevant for our brand/products to create engaging content for our brand in the US
• Assist in fostering relationships and facilitating collaborations to drive brand awareness and sales
• Develop campaign concepts and work closely with influencers to produce engaging, on-brand content

2. Influencer Resource Management

• Support communication and negotiations with influencers to secure successful partnerships; assist in contract negotiations, manage requirements and ensure smooth signing
• Research, organize, and analyze influencer data to identify potential partners
• Ensure timely and efficient integration of influencer collaborations

3. Performance Evaluation & Data Analysis

• Track, evaluate and analyze the performance of influencer campaigns
• Conduct data analysis to measure the effectiveness of partnerships
• Generate insights and findings to optimize future campaigns

4. Relationship Maintenance

• Maintain and strengthen relationships with influencers
• Support the establishment of long-term, stable partnerships to ensure continuous collaboration
• Engage with influencer communities to drive consistent results

5. Market Research & Trend Analysis

• Stay abreast on the latest e-commerce live streaming landscape on social media platforms (TikTok, IG, Facebook, YouTube) in the US, research on best practices to ensure we stay ahead of the curve
• Monitor platform trends, gather information on popular creators, and identify market demands
• Provide insights and recommendations to adapt to market changes

Requirements

Who We're Looking For

• Strong track record in influencer marketing within the United States, with a proven record of successful campaigns

• Have worked with America Influencers on social media (TikTok, IG, Facebook, YouTube) campaigns.

• Good understanding of the influencer marketing.

• Expertise in social media platforms, including algorithms, analytics and effective utilization across all channels (TikTok, IG, Facebook, YouTube, and e-commerce platform)

• Entrepreneurial mindset with a commercial approach to driving sales and brand growth.

• Excellent communication and interpersonal skills, fostering strong relationships with influencers and team members.

• Ability to work independently and collaboratively in a dynamic, fast-paced environment.

• More experienced candidates can be considered as Influencer Marketing Manager or a Business Manager

Benefits

Why Join Us

We value your professional and personal growth - fostering a positive work culture is our priority. Here, you'll find more than just a job, you'll discover a genuine opportunity to thrive.

• A Career opportunity with the market leader in the health product sector
• Flexible work arrangement, work anytime and anywhere
• Fun working culture with challenges to learn and grow
• Holiday entitlement
• Rapid growth opportunities for strong performers

Vita Green Health Products Co., Ltd. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us in our mission to make a positive impact on wellness around the world!