The mission of this role is to enhance awareness of Visteon’s products and capabilities in alignment with the company strategy. The incumbent will understand the technical aspects of the story and create messaging that supports the Visteon narrative. They will align external and internal messaging to establish and support the company’s reputation and leadership role in automotive technology and innovation.

This role develops messaging, stories, and proof points that showcase our products and disseminates these to the appropriate audiences. The role collaborates internally to create compelling messaging that highlights market differentiation, boosts brand visibility, and engages both external audiences and internal teams.

Key Objectives of the Role:

Create Product Line Market Messaging Aligned to Company Strategy

Work with Product Line leaders to translate technical product details into key messages, stories, and proof points for customers, suppliers, and other stakeholders
Establish governance to ensure messaging is developed in parallel with new product envisioning

Content Creation and Management

Develop high-quality technical marketing content, including product collateral, presentations, case studies, and whitepapers
Manage the creation of digital marketing assets, such as websites content and social media posts

Market Research and Analysis

Conduct market research to identify customer needs, market trends, and competitive landscape

Stakeholder Collaboration

Work closely with product management, sales, and customer success teams to ensure alignment on product messaging and positioning

Key Performance Indicators

Effectiveness of product data sheets in terms of usability, accuracy, and driving customer interest Positioning and Thought Leadership: Position in industry reports (e.g., Gartner, IHS Markit)

Internal stakeholder feedback on impact.

Qualifications, Experience, and Skills

Bachelor’s degree in Electronics or related field with 12+ years of experience working with electronic products.
10+ years of experience in technical product marketing, preferably in a technology or B2B environment.
Experience working with internal communications to link product stories to company messages. Experience in automotive cockpit is a plus.
Exceptional communication, presentation, project management, and analytical skills.
Ability to understand, beyond surface level, the technical aspects of Visteon’s products to create higher-level product messaging.
Ability to translate technical details into compelling and consumable product messaging and stories.
Proven leadership to influence cross-functional teams and deliver results

Key Leadership Behaviors

Strategic thinker with a results-oriented mindset and a willingness and ability to deliver tactical execution.

Ability to influence and build relationships with stakeholders at all levels.

Adaptable and resilient in a fast-paced, dynamic environment.

Excellent storytelling skills.

Persuasive, influential, and persistent.

Critical thinker.