Product Marketing Manager

Visionular is a leading innovator in video compression and enhancement technologies, dedicated to delivering cutting-edge solutions that power the future of digital video. Our advanced codecs and AI-driven optimizations enable superior visual experiences across various industries, from streaming and broadcasting to security and automotive. We are expanding rapidly in the Asia-Pacific region and are looking for a dynamic and experienced Product Marketing Manager to drive our growth and market presence.

The Role:

We are seeking a highly motivated and strategic Product Marketing Manager to lead our product marketing efforts across the globe. Based in a major APAC hub, you will be responsible for developing and executing go-to-market strategies, positioning our products, and enabling our sales teams to succeed in multiple diverse and high-growth markets. This is a critical role that will bridge product development, sales, and regional market needs, directly contributing to Visionular's expansion and market leadership.

Responsibilities:

· Market & Competitive Intelligence: Conduct in-depth market research, analyze competitive landscapes, and identify key trends and opportunities within the video technology ecosystem.

· Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for new product launches and existing product enhancements tailored for varying markets. This includes defining target audiences, messaging, pricing strategies, and launch timelines.

· Product Positioning & Messaging: Craft compelling and differentiated product positioning and messaging that resonates with key customer segments across varying countries, addressing their unique pain points and technical requirements.

· Product Management: Work closely in hand with key product and engineering leads to help drive product innovation by helping to steer sprints.

· Sales Enablement: Create high-impact sales tools and collateral, including presentations, data sheets, case studies, whitepapers, demos, and training materials, to empower the global sales team to effectively articulate the value of Visionular's solutions.

· Content Creation: Collaborate with technical and marketing teams to develop thought leadership content, blog posts, articles, and other materials that educate the market and establish Visionular as a leader in video technology.

· Demand Generation Support: Work closely with the regional marketing team to support demand generation campaigns, webinars, and events, providing product expertise and content.

· Customer Insights: Gather customer feedback and insights from varying regions to inform product roadmap decisions and ensure our solutions meet local market needs.

· Cross-functional Collaboration: Act as a key liaison between product management, engineering, sales, and regional marketing teams to ensure alignment and effective execution of strategies.

· Performance Tracking: Monitor and analyze the performance of product marketing initiatives, using data to optimize strategies and report on ROI.

Qualifications:

·     Bachelor's degree in Marketing, Business, Engineering, or a related field. MBA is a plus.

·     5+ years of experience in product marketing, with a strong preference for candidates with experience in B2B technology, video technology, broadcasting, telecommunications, or related industries.

·     Proven track record of successfully launching and growing products in multiple markets.

·     Deep understanding of the APAC and global business landscape, cultural nuances, and market dynamics.

·     Excellent written and verbal communication skills in English.

·     Bilingual English / Chinese is strongly preferred for this role.

·     Strong analytical skills with the ability to translate market data and customer insights into actionable strategies.

·     Ability to work independently and collaboratively in a fast-paced, dynamic environment.

·     Experience working with sales teams and developing effective sales enablement tools.

·     Technical aptitude to understand complex video compression and AI technologies and translate them into compelling customer benefits.

·     Willingness to travel periodically.

What Visionular Offers:

·     Opportunity to work with cutting-edge video technology and contribute to a rapidly evolving industry.

·     A dynamic and collaborative work environment with a passionate team.

·     Competitive salary and benefits package.

·     Significant opportunities for professional growth and career advancement as we expand in APAC.

·     The chance to make a tangible impact on the company's success across multiple regions.