The Regional Marketing Manager is responsible for promoting and supporting Vishay’s MOSFETs/semiconductor portfolio to new and existing customers and distribution channel partners in the Americas. Responsible for presenting material to all levels within a company and possess a solid commercial acumen to promote Vishay’s value proposition. Develop go-to-market strategy for the region based on market demands, growth opportunities, regional practices, pricing strategies, and customer roadmaps.
Job Location:
This is a remote position.
What you will be doing:
- Together with Sales develop and maintain technical relationships with new and existing customers and channel partners in the assigned territory/region.
- Create business plan to meet POA/POS revenue goals for the territory consistent with Division’s objectives. Plan should include sales strategy for the region for focus/growth products in key market segments, applications and target customers both direct and with the distribution channel.
- Track key competitors and their activities, develop competitive analysis reports to help develop opportunities with the division to grow based on market, competitive landscape, and future product needs.
- Support channel initiatives through product training, program development, and asset management.
- Participate in negotiations as required and provide feedback to the Division to capture new business and/or maximize profitability.
- Work with cross functional teams (Sales, Product Marketing, Planning, Customer Service, etc.) to ensure customer success while meeting revenue targets and division expectations.
- Develop, format, maintain, and organize content for sales, channel partners, and customer presentations.
- Assess competitive environment in the region. Develop and execute plans to grow by understanding Vishay’s market position, competitors, and product portfolio.
- Responsible for sales budget in region and creating new opportunities.
- Understand customers’ applications/products and identify opportunities for assigned products.
- Target promotions to customers’ applications and technical requirements.
- Create go-to-market strategy for the region.
- Work with Division to maintain competitive market pricing.
- Frequent travel to support new business opportunities, trade shows, channel engagements and technology focused meetings.
What you will bring along:
- Be technical and understand Vishay’s products, applications, and value propositions.
- Able to identify and position cross selling opportunities in the Vishay portfolio while remaining focused on the discrete line of products.
- Business minded and knowledgeable on regional business practices, including the distribution channel.
- Strong listening, communication, negotiation, and presentation abilities.
- Highly self-driven and able to manage projects and meet deadlines.
- Independently solve problems and can effectively multi-task to manage priorities.
- Bachelor’s degree in electronic or electrical engineering preferred, computer engineering, material science, industrial engineering or equivalent qualification.
- Minimum 5 – 8 years’ experience in semiconductor sales, marketing, or business development experience in related Electronics Industry
- Able to travel frequently when required.