Visana Health is the world's most comprehensive virtual women's health clinic, providing longitudinal medical care and integrated whole person support for every phase of a woman's life. While other women's health companies focus on fertility and maternity, Visana is the only company focused on providing longitudinal, value-based care from menstruation to menopause, including preventive care, urgent care, and complex gynecology care.

We’ve built a best-in-class care model that dramatically improves patient outcomes and experience while reducing costs. We're rapidly becoming the clinic of choice for leading health plans & self-funded employers, including national health plans and Fortune 200 companies, and recently raised a round of capital from world-class healthtech investors.

We've built a team of employees and clinicians passionate about women's health and dedicated to revolutionizing women's healthcare. If this mission resonates, we'd love to hear from you. www.visanahealth.com.

About The Job

We’re looking for a strategic, creative, and data-driven lifecycle marketing leader to own and optimize our member journeys — from nurturing and converting top-to-mid funnel leads into first-time patients to driving engagement and retention throughout the entire lifecycle. You will partner cross-functionally with Marketing, Product, Data, and Clinical teams to deliver high-impact, personalized campaigns that drive measurable growth and enhance member experience.

As the Senior Manager of Lifecycle Marketing, you’ll be responsible for developing and executing multi-channel strategies, building automated journeys, running rigorous experimentation, and continuously improving performance through data-driven insights. This role combines strategic ownership with hands-on execution, ideal for a lifecycle marketer passionate about both scaling programs and diving into details.

What You Will Do

Lifecycle Strategy & Execution

Own and optimize lifecycle marketing strategies to acquire, activate, engage, retain, and re-engage patients across channels including website, email, SMS, and other emerging channels.
Develop and execute multi-channel nurture and re-engagement campaigns, delivering personalized experiences that drive conversion and long-term engagement.
Design and refine user journey maps, identifying key touchpoints and personalization opportunities to enhance engagement and increase LTV.
Build and optimize automated lifecycle journeys using Active Campaign and Intercom, ensuring timely, relevant communications at scale.
Lead A/B and multivariate testing strategies to continuously optimize campaign performance across messaging, creative, segmentation, and channel mix.

Martech Stack Analysis

Assess and enhance marketing technology stack and email marketing/data tools to drive operational efficiency, improve data flows, and support automation, advanced segmentation and personalization.
Collaborate with Marketing, Product, Engineering, and Data teams to ensure seamless integrations between platforms, accurate data insights and reporting, and scalable infrastructure.

Data-Driven Insights & Experimentation

Leverage behavioral data, analytics, and user research to develop actionable insights and inform lifecycle strategies.
Partner with the Data/BI team to define KPIs, build dashboards, and report on campaign performance, member conversion rates, engagement, retention, and overall ROI.
Identify and implement website CRO strategies and A/B tests on landing pages via tools like VWO.

Process Excellence & Quality Assurance

Implement rigorous QA processes to ensure flawless execution of campaigns, and personalization efforts.
Continuously improve lifecycle marketing operations through automation, process optimization, and documentation of best practices.

Cross-Functional Collaboration

Partner with Product, Clinical, Customer Success, and Brand teams to ensure lifecycle marketing strategies align with the overall patient experience and business goals.
Contribute to broader awareness, acquisition, engagement and retention-focused initiatives (e.g. opportunities to solicit Google and Facebook reviews post-appointment.)

Success Metrics:

Measurable improvements in member onboarding, activation, engagement, retention, and conversion rates.
Scalable, automated lifecycle programs delivering personalized, high-performing campaigns.
Continuous testing and optimization driving lift in LTV, reduced CAC, and improved channel efficiency.
Clear visibility into lifecycle marketing impact through robust reporting frameworks and KPI tracking.
Operational excellence through well-defined QA processes, automation efficiencies, and martech alignment.

What You’ll Need

8–10+ years of experience in lifecycle marketing, CRM, or growth marketing
Deep expertise in email marketing automation platforms and customer messaging and support tools. Proficient in building and editing HTML emails.
Strong writing skills and an eye for design to deliver compelling, on-brand member communications.
Strong data analysis skills, with proficiency in A/B testing, experimentation, user journey mapping and campaign optimization.
Experience in website conversion rate optimization (CRO) through landing page testing and digital experimentation.
Familiarity with data analytics tools such as Mixpanel
Experience in the healthcare, virtual care or telehealth space with an understanding of how to work cross-functionally with clinical, operations, data, design, product and engineering teams
A balance of strategic thinking and hands-on execution, with a results-driven, growth marketing mindset.
Passion for improving healthcare accessibility and member outcomes through data-driven marketing.

Benefits

Visana provides industry-leading benefits, including medical, dental, and vision insurance, HSAs & FSAs, 401(k), and more for benefits-eligible employees.

As part of your duties, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career, you will be expected to follow the company’s security and privacy procedures to ensure our users’ information remains strictly confidential. Security and privacy training will be provided.

Visana Health is a proud Equal Opportunity Employer – we recruit, train, compensate and promote our team members based on qualifications. We know how important it is not only to include, but to actively seek out a diversity of opinions and voices.

We want to hear from you regardless of your race, religion, national origin, sex, gender identity, sexual orientation, disability, age, veteran status, or any other applicable legally protected characteristics.

Compensation Range: $140K - $165K