Visana Health is the world's most comprehensive virtual women's health clinic, providing longitudinal medical care and integrated whole person support for every phase of a woman's life. While other women's health companies focus on fertility and maternity, Visana is the only company focused on providing longitudinal, value-based care from menstruation to menopause, including preventive care, urgent care, and complex gynecology care.

We’ve built a best-in-class care model that dramatically improves patient outcomes and experience while reducing costs. We're rapidly becoming the clinic of choice for leading health plans & self-funded employers, including national health plans and Fortune 200 companies, and recently raised a round of capital from world-class healthtech investors.

We've built a team of employees and clinicians passionate about women's health and dedicated to revolutionizing women's healthcare. If this mission resonates, we'd love to hear from you. www.visanahealth.com.

About The Job

We are looking for a Senior Data Analyst to be a strategic partner to our broader organization with emphasis on Product and Growth Marketing Analytics. Reporting to our Senior Director, Data & Analytics, you will own end-to-end marketing and product analytics, focusing on source attribution, funnel performance, product event tracking, lifecycle analytics, and automation of data processes. You’ll help us integrate insights across multiple platforms, drive data-backed decision-making, and build scalable reporting infrastructure.

What You Will Do

Source Attribution & Tracking:
Implement and maintain UTM best practices and analyze and attribute inbound leads to identify effective marketing channels and optimize outreach strategies.
Develop robust attribution models to accurately track enrollment sources and drivers across channels.
Collaborate with marketing and product teams to ensure accurate campaign tracking and tagging.
Implement and maintain robust product event tracking strategy, including implementation of synthetic events, A/B testing, identity backstitching and knowledge of front end vs back end event best practices
Conversion Funnel & User Journey Analysis:
Lead analysis of the marketing, sales and product funnel using tools like Mixpanel.
Identify friction points in the user journey and recommend optimizations.
Conduct cohort and retention analyses to inform campaign strategies.
Cross-Platform Data Integration & Insights:
Integrate data from Mixpanel, ActiveCampaign, Google Analytics, EMR system, Intercom and other similar tools.
Build and maintain core dashboards in Mixpanel and Lightdash for acquisition and re-engagement reporting.
Develop standardized reporting frameworks for key marketing/product KPIs.
Automation & Data Process Optimization:
Support the implementation of secure, automated data transfers from client SFTP sources.
Ensure data is cleaned, standardized, and loaded accurately into downstream sources
Identify opportunities to automate recurring data workflows and reporting processes.
Support current data team in building scalable self-serve analytics for clinical operations, marketing and product insights
Lifecycle Marketing & Campaign Analytics:
Partner with lifecycle marketers to build dashboards analyzing lead nurture and re-engagement (email & SMS) funnels.
Provide actionable insights to optimize multi-touch campaigns and improve conversion rates.
Strategic & Ad-hoc Analysis:
Conduct ad-hoc analyses to support business questions around growth and retention.
Deliver data-driven recommendations to inform budget allocation, channel strategy, and campaign performance.

Qualifications

What You’ll Need

3-8+ years of experience in Marketing Analytics, Data Analytics, or related roles, with a focus on Growth and Lifecycle Marketing and event tracking instrumentation
Strong experience with marketing attribution modeling and web analytics
Hands-on experience with data visualization tools like Mixpanel and Lightdash, plus email marketing tools like ActiveCampaign and Intercom
Proficiency in SQL is required; experience with dbt and data warehouses (e.g., Snowflake, BigQuery) is a plus
Familiarity with Webflow and Rudderstack is a plus
Strong understanding of UTM tracking, campaign tagging, and best practices for digital attribution
Experience in data integration and ETL/ELT processes
Familiarity with marketing automation platforms and CRM systems
Excellent analytical, problem-solving, and communication skills
Ability to translate complex data into actionable insights for non-technical stakeholders
Self-starter with strong project management skills and attention to detail
Experience with HIPAA regulations and medical compliance policies is a plus

Additional Desired Qualifications

Experience in B2C or B2B2C marketing environments
Experience working in high-growth startup environments

Benefits

Visana provides industry-leading benefits, including medical, dental, and vision insurance, HSAs & FSAs, 401(k), and more for benefits-eligible employees.

As part of your duties, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career, you will be expected to follow the company’s security and privacy procedures to ensure our users’ information remains strictly confidential. Security and privacy training will be provided.

Visana Health is a proud Equal Opportunity Employer – we recruit, train, compensate and promote our team members based on qualifications. We know how important it is not only to include, but to actively seek out a diversity of opinions and voices.

We want to hear from you regardless of your race, religion, national origin, sex, gender identity, sexual orientation, disability, age, veteran status, or any other applicable legally protected characteristics.