Full Stack Digital Marketing Executive

📌 Job Title: Digital Marketing Executive – Full Stack (Remote | EST Hours)

Company: Visa Master Canada & Hire Global Talent

Location: Remote (India-based preferred)

Working Hours: 7:30 PM – 3:30 AM IST (Aligned with Canada EST)

Salary: ₹45,000 – ₹55,000/month in Hand Net (based on experience)

🏢 About Us

Visa Master Canada and Hire Global Talent are leading regulated Canadian firms in immigration consulting and international recruitment. We're expanding our digital efforts and are hiring a multi-skilled Digital Marketing Executive to manage our entire digital presence — from content to ads to analytics — across both brands.

🎯 Role Overview

This is a full-stack digital marketing role where you will plan, create, publish, and optimize all digital activities, including social content, ad campaigns, SEO, blog writing, video editing, and performance tracking — with full ownership and leadership opportunity.

✅ Key Responsibilities

📱 Content Creation & Social Media Management

• Design daily posts using Canva across Facebook, Instagram, LinkedIn, and YouTube
• Write engaging captions and post content tied to immigration & recruitment topics
• Publish and manage stories, reels, and weekly content calendar
• Write and schedule 1 blog/week using SEO keywords
• Draft and send weekly email newsletters via Mailchimp or Zoho Campaigns

🎞️ Short Video Editing

• Edit model and staff-shot videos for reels, shorts, and promotional content
• Add subtitles, titles, branding, and music using CapCut or similar tools
• Optimize for Instagram Reels, YouTube Shorts, and Facebook

📊 Ad Campaign Management

• Plan, launch, and manage Facebook/Instagram (Meta) ad campaigns
• Monitor and optimize CPL (Cost Per Lead), CTR, and ROAS
• Run basic Google Ads (Search/Display) and coordinate keyword targeting
• Sync lead flow to Zoho CRM and WhatsApp follow-ups

🔍 SEO & Blog Strategy

• Conduct keyword research and maintain blog publishing consistency
• Apply on-page SEO best practices (meta tags, headers, internal linking)
• Use Google Search Console and Analytics to track blog performance

📍 Google My Business (GMB) Management

• Create and manage listings for Visa Master Canada and Hire Global Talent
• Regularly update posts, hours, services, and photos
• Respond to Google reviews in a timely and professional manner
• Improve local ranking in Brampton, Ontario, and other target regions

📈 Lead Tracking & Reporting

• Track lead source and campaign conversion across FB, Google, and WhatsApp
• Maintain and share weekly/monthly lead and performance reports
• Identify best-performing content and areas to improve

🤝 Sales Team Coordination

• Coordinate with sales team for lead feedback and targeting updates
• Incorporate top FAQs into content and campaign strategy
• Assist in aligning marketing efforts with internal business goals

🔧 Tools You'll Use

• Canva Pro (graphics)
• CapCut / InShot / VN Editor (video)
• Meta Business Suite / Ads Manager
• Google My Business (GMB)
• Monday CRM & Campaigns
• Google Analytics & Search Console
• WordPress (for blogs)
• Mailchimp / WhatsApp API (WATI)

👤 Qualifications

• 3–4 years experience in digital marketing (ads + content + SEO)
• Must be fluent in English (written and verbal)
• Strong grasp of Meta ads and content trends
• Hands-on video editing experience for short-form content
• Prior experience managing Google My Business listings (required)
• Familiarity with Monday, Mailchimp, or similar tools
• Must be reliable, organized, and able to work full-time EST hours
• Must be organized, self-managed, and results-driven and CREATIVE
• Comfortable working Canadian EST time zone (evening to night IST)
• Logical and Analytical bent of mind with deep research skills

📬 How to Apply

Please send your CV, content portfolio, and samples of any ads/posts/videos/blogs you’ve worked on to:

📧 recruit@visamastercanada.com

📌 Subject Line: Digital Marketing Executive – Your Name