Social Media & Digital Marketing Manager

Location

Remote restrictions apply

See all remote locations

Salary Estimate

N/A

Seniority

Manager

Tech stacks

Marketing strategies

Digital marketing

Research

+27

Permanent role

4 days ago

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_Job Title: Social Media & Digital Marketing Manager

About The Company

Our client manages two restaurants in the Baltimore area.

Job Description

You will oversee the digital presence of our two restaurant locations. You will create content, manage social media, handle digital marketing, coordinate influencer partnerships, and build promotional strategies. You must take ownership of the role, understand hospitality marketing, and independently develop creative strategies to increase engagement, restaurant traffic, reservations, and event ticket sales.

Responsibilities Of The Role

Manage Instagram, Facebook, TikTok, and other relevant social platforms for both locations.
Create, edit, schedule, and publish engaging Reels, Stories, posts, graphics, and videos.
Transform provided photos and raw footage into creative, high-quality content.
Write compelling, on-brand captions with strong hooks and calls to action.
Maintain organized content calendars and consistent daily social media activity.
Research trends, viral content, trending audio, and hospitality marketing opportunities.
Consistently promote happy hours, daily specials, brunch, dinner, live music, catering, private parties, and other evergreen offerings.
Develop promotional campaigns for ticketed events, themed brunches, seasonal pop-ups, and special experiences.
Build excitement, urgency, and fear of missing out to increase reservations, attendance, and ticket sales.
Plan marketing campaigns before, during, and after events.
Identify underperforming events or promotions and independently recommend and execute new marketing strategies.
Monitor ticket sales and engagement trends to identify when additional marketing support is needed.
Manage incoming influencer and collaboration requests through social media direct messages.
Research and identify relevant local influencers, content creators, and potential brand partners.
Coordinate approved collaborations, including scheduling visits, communicating expectations, and working with restaurant management.
Track influencer deliverables, content, and campaign performance.
Respond to comments, direct messages, mentions, and customer inquiries daily.
Proactively engage with local businesses, community accounts, and potential customers.
Identify opportunities for cross-promotions, partnerships, and giveaways.
Manage content scheduling through platforms such as Metricool or Likewise Scheduler.
Create and manage ManyChat automations for events, giveaways, ticket links, promotions, and customer engagement.
Monitor automated campaigns and optimize their effectiveness.
Maintain organized posting schedules and promotional calendars.
Maintain and update our Squarespace website, including menus, documents, images, events, and promotional information.
Manage Google Business Profiles for both restaurant locations.
Update hours, holiday schedules, photos, business information, and announcements.
Monitor and respond professionally to Google reviews.
Ensure accurate and consistent information across all digital platforms.
Monitor engagement, reach, follower growth, website traffic, and campaign performance.
Provide weekly marketing updates, performance insights, and recommendations.
Research competitors, local trends, and new marketing opportunities.
Collaborate with restaurant management to coordinate promotions, events, and marketing priorities.
Take ownership of marketing initiatives rather than waiting for daily direction.

Required Experience And Qualifications

Minimum 2 years of professional social media management and content creation experience.
Strong knowledge of Instagram, Facebook, TikTok, and digital marketing strategies.
Proven experience creating high-quality Reels, short-form videos, graphics, and engaging social content.
Excellent copywriting, storytelling, and creative marketing skills.
Proficiency with Canva, CapCut, or comparable creative tools.
Experience with social media scheduling and analytics platforms.
Working knowledge of ManyChat and social media automation.
Strong organizational, communication, and time-management skills.
Ability to independently manage multiple brands, campaigns, and deadlines.
Excellent written English and understanding of U.S. consumer audiences.

Preferred Skills

Experience marketing restaurants, hospitality businesses, nightlife, or entertainment venues.
Experience managing influencer collaborations and promotional partnerships.
Squarespace and Google Business Profile experience.
Knowledge of Meta Ads Manager, TikTok Ads, and Google Ads.
Experience marketing ticketed events and seasonal pop-ups.

Personality