Marketing Manager

Job Title: B2B Marketing & Event Manager

About the Company:

Our client is looking for a proactive, highly organized, and strategic B2B Marketing & Event Manager to own and scale their marketing engine.

Job Description:

In this role, you will lead the operational and execution side of our digital marketing channels (social media, email campaigns, PR/backlinks) and serve as the main operational powerhouse behind our In-Person Trade Shows & Industry Events.

This is a full-time, long-term remote position working during US Business Hours (EST preferred).

Responsibilities of the role:

• End-to-End Trade Show & Event Logistics: Own the event calendar (6+ national trade shows/year), managing registrations, vendor booth graphics, collateral, sponsorship details, and team schedules.

• Pre- & Post-Event Campaigns: Execute pre-show teaser campaigns (social + email) to book on-site meetings, and manage post-show lead upload, segmented follow-up sequences, and ROI tracking.

• On-Site Virtual Support: Provide real-time remote marketing support during live events (daily social posts, rapid lead entry into CRM, and recap summaries).

• Social Media & Content Operations: Maintain a 30–60 day rolling content calendar across LinkedIn, Facebook, Instagram, and YouTube.

• Create and schedule engaging B2B content following brand guidelines and established approval workflows.

• Monitor industry-specific Facebook groups and communities, engaging in value-first discussions using approved playbooks.

• Email Marketing & Lead Nurturing: Build, segment, and send email campaigns and automated nurture sequences for inbound leads and trade show contacts.

• Monitor key metrics (Open Rates, CTR, Conversions) and optimize copy/segmentation accordingly.

• Public Relations & Backlink Management: Draft and distribute press releases announcing major company updates, event participation, and strategic partnerships.

• Manage backlink hygiene: proactively engage with digital publications and industry media outlets to secure backlink placements back to our domain.

• Collaboration & Reporting: Coordinate with external specialists (SEO, Web Conversion, Outbound Sales) to ensure cross-channel alignment.

• Maintain a weekly marketing performance dashboard tracking reach, engagement, event ROI, and pipeline generated.

• Track Google Ads lead handoffs, performance metrics, and cost-per-lead (CPL) to ensure paid traffic aligns with overarching marketing goals.

Required Experience and Qualifications:

• 3+ years of B2B digital marketing experience (experience in home services, technical services, or outsourcing industries is a strong plus).

• Proven track record managing trade show logistics and event marketing from planning to post-event lead distribution.

• Native or Near-Native C2 English (written and spoken).

• Strong adherence to approval workflows and process governance.

Preferred Skills:

• Basic familiarity with Google Analytics, Google Search Console, and Google Business Profile.

Personality:

• High-energy, proactive mindset—you flag opportunities before they become problems.

Software & Tools:

• Hands-on experience with Social Management tools (Zoho Social, Hootsuite, Meta Business Suite) and CRMs (Pipedrive, Zoho CRM, or HubSpot).

• Proficiency with Canva and AI assistance tools (Claude, ChatGPT) for efficient content drafting.

Schedule:

US Business Hours (EST)

Full-time (40 hours/week)

Salary and Benefits:

• Payment in USD or Local Currency according to candidate's preference.

• Full-time remote opportunity.