Marketing Director (Beauty Marketing)

VIRTUE® is hiring!

We are seeking an experienced and strategic Marketing Director with a strong background in the luxury/prestige beauty industry to join our dynamic Marketing team. This pivotal role will lead the strategic execution of marketing initiatives, ensuring brand integrity, innovation excellence, and commercial success across all touchpoints.

The ideal candidate will bring deep expertise in launching premium beauty products, driving ROI-focused campaigns, and leading cross-functional teams with precision and creativity.

This role reports directly to the Chief Marketing Officer (CMO) and can be based in our Raleigh, NC office or remote, with the expectation to work Eastern Time business hours.

Who we are:

• A fast-growing, premium biotech hair care start-up that continues to receive myriad awards and has gained a high-profile celebrity following
• Developer of revolutionary Alpha Keratin 60ku®, the first-of-its-kind, pure keratin protein that strengthens and repairs hair from the inside out
• Team of dedicated, passionate, and hardworking professionals. Dynamic and fast-paced work environment

Key Responsibilities:

• Lead Brand Communication Strategy: Ensure consistent and elevated brand messaging across all digital, social, influencer, and retail channels, maintaining alignment with luxury positioning.
• Translate Brand Vision into Execution: Interpret the brand identity and strategic direction from the CMO and CEO into compelling, consumer-facing campaigns and initiatives.
• Drive Innovation Strategy: Partner closely with Product Development to shape the innovation roadmap and product pipeline, aligning with market trends and brand growth goals.
• Oversee Claims & Regulatory Compliance: Manage the marketing claims process, ensuring product benefits are supported by substantiation and meet all regulatory requirements.
• Own Pricing & ROI Strategy: Develop and refine pricing strategies in collaboration with Finance and Sales to reflect premium positioning, while continuously evaluating ROI performance.
• Retail & In-Store Execution: Lead in-store merchandising strategy and direct the development of retail toolkits that elevate brand storytelling at point of sale.
• Manage Omnichannel Calendar: Review and approve the integrated marketing calendar, ensuring seamless coordination and execution across all consumer touchpoints.
• Campaign Performance & Analytics: Support the development of campaign KPIs, tracking methodologies, and performance analysis to drive data-informed decision making.
• Presentation Development: Create and deliver high-impact presentations for internal stakeholders, retail partners, and executive leadership.
• Team & Agency Leadership: Provide mentorship and direction to the Brand Manager and creative team; ensure alignment and excellence across agency and vendor partners.

Experience, Education and Skills:

• Bachelor’s degree in marketing or related discipline
• Minimum 8-10 years’ progressive experience in brand marketing/management
• Required: Prior luxury goods experience, preferably in beauty category
• Demonstrated success in launching products, executing innovation strategies, and optimizing brand alignment, pricing, and campaign ROI
• Highly organized self-starter with exceptional time management skills
• Proven ability to thrive in a fast-paced, cross-functional team environment
• Strong analytical mindset with a data-driven approach to decision-making
• Proficiency in Microsoft Excel and PowerPoint; comfort with performance reporting and executive presentation development
• Entrepreneurial spirit with ability to perform both strategically and tactically
• Deep passion for the beauty industry, with a strong understanding of emerging consumer and market trends

Virtue Labs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Interested? Please Forward your resume to:    jobs@virtuelabs.com

Due to the volume of applications, we will only be contacting candidates selected for further consideration. Thank you for your interest in joining Virtue Labs.