Digital Marketing Specialist

Role: Digital Marketing Specialist

Contract: Full-time Remote Contractor

(40 hours weekly / 160 hours monthly)

Business Hours: Monday to Friday from 9 AM - 6 PM EST

Rate: $ 15 USD hourly / $2,400 USD monthly (salary is negotiable based on experience and location)

Availability to Start: Immediately

Client's Profile

This U.S.-based CRM software company was built to support small business owners with an easy-to-use, all-in-one platform that simplifies client management and streamlines operations. Created by a team of experienced entrepreneurs, the tool is designed to grow with businesses across various industries—from event planners to freelancers. Focused on flexibility and ease, it helps users save time, stay organized, and build stronger client relationships.

What You'll Do

As a Digital Marketing Specialist, you'll lead the development and execution of a fully integrated marketing strategy across multiple digital channels. Success in this role means driving brand visibility, engagement, and conversions through targeted campaigns, optimized content, and data-informed decisions. You'll manage omnichannel strategies, craft engaging content, run paid ads, and continuously refine efforts based on performance data. Your day-to-day responsibilities will include:

Omnichannel Marketing Strategy (40% of Role Allocation)

• Develop and implement a marketing strategy that integrates social media, email, text, and lead nurturing to drive brand engagement and lead conversion.
• Manage a weekly content calendar across LinkedIn, Facebook, Instagram, and TikTok, ensuring platform-optimized, SEO-friendly content with a consistent brand voice.
• Use performance data from SEO, ads, and social platforms to refine strategy, improve engagement, and increase conversions.
• Deliver monthly reports with actionable insights and collaborate with cross-functional teams to continuously optimize digital efforts.

Content Creation & Social Media Management (30% of Role Allocation)

• Create engaging content, including graphics, carousels, infographics, and short-form videos using tools like Canva.
• Write compelling copy for posts, emails, blogs, and ads with strong hooks and CTAs.
• Monitor and engage with audiences across social media channels.

Paid Advertising & Performance Marketing (20% of Role Allocation)

• Manage and optimize Google and Meta Ads to maximize ROI.
• Run A/B tests on creatives, copy, and targeting to lower CPA and improve ROAS.
• Regularly analyze ad performance and adjust strategies accordingly.

Website Optimization & Ad-Hoc Marketing Tasks (10% of Role Allocation)

• Conduct monthly SEO audits and update site content to improve search rankings and user experience.
• Optimize on-page elements and metadata, implement backlink strategies, and refresh blog content to align with digital goals.

What You Should Have

Must-haves:

• At least seven years of professional experience in digital marketing with a focus on strategy, social media management, SEO, content creation, and marketing funnels.
• Minimum two years of experience in B2B, SaaS, or software sales and marketing.
• At least one year of experience working remotely with a company based in North America, Europe, Australia, or the UAE.
• Proven ability to manage Google Ads and Meta Ads, focusing on campaign performance and ROI.
• Expertise in lead generation and automation using Go High Level or similar tools.
• Strong understanding of A/B testing methodologies and campaign optimization.
• Solid experience with WordPress or similar CMS platforms for content and site updates.
• Proficiency in managing LinkedIn, Facebook, Instagram, and TikTok for business.
• Excellent copywriting skills with a track record of writing high-converting marketing copy.
• Hands-on experience with Canva and basic video editing for short-form content.
• Familiarity with using AI tools like ChatGPT for content support.
• Analytical mindset with experience interpreting marketing data and adjusting strategies accordingly.

Technology Specifications:

• Minimum 50 Mbps Internet Speed
• Windows 11 or macOS 15 Sequoia
• Minimum Intel i5 8th gen with 8GB of RAM or Apple M1 chip with 8GB of RAM
• Webcam and Headset
• Designated Office Space in your home

Nice-to-haves:

• Prior marketing experience in the wedding or floral industry.
• Graphic design skills beyond basic Canva use.

Who You Are

• We're looking for someone who:
• Brings creativity and strategic thinking to every campaign and project.
• Is proactive, self-motivated, and comfortable leading initiatives independently.
• Has excellent communication skills and can present ideas clearly to cross-functional teams.
• Is highly organized and able to manage multiple priorities at once.
• Makes decisions based on data and continuously seeks ways to improve performance.