Ever dreamed of working from the comfort of your house while earning a much better wage than in your home country and helping other Latinos find their dream job? Well… you’ve come to the right place!

Virtual Latinos is a pioneering company, leading the way in connecting talented Latin American remote professionals with businesses in the US, Canada, and beyond. We've successfully matched over 4500+ professionals with 1800+ clients, earning us the 80th spot on the prestigious Inc. 5000 list. Our unique approach is both Human-Centric and Systems-Driven, emphasizing efficiency and the well-being of our team. With new opportunities opening weekly, we offer a dynamic environment where professionals can thrive and grow. Join us at Virtual Latinos and be a part of shaping the future of remote work!

Job Title: Social Media Manager for the Internal Virtual Latinos Team.

Pay Rate: $2080 - $2250

*The monthly salary range posted is stipulated as an average monthly income. However, all jobs at Virtual Latinos are hourly-based, and payments are calculated on the number of hours a person works daily. We pay our Virtual Professionals every 2 weeks through third-party platforms. The hourly rate range of the position is $12-13 USD per hour, depending on experience. Once a rate has been offered to you, it is non-negotiable.

Work Schedule: Monday-Friday, 9-hour shift with a 1-hour lunch break. The entire shift should fall between 7 am- 4 pm PST, preferred.

Reports to: Associate Director of Social Media & Events

Additional Perks of Working Directly for the In-House Virtual Latinos Team:

Long-term work relationships (this is not a project-based opportunity)
Perks based on longevity within the job (such as PTO and medical stipends)
An amazing team and company culture
Generous training resources with the possibility of pay increases for courses taken
Growth opportunities to move up within the company

How to Apply to this Specific Job:

Complete and submit the application form for the Performance Manager position.
Our team will process your application in 2-3 weeks to let you know if you are moving on to the next round. Due to the volume of applications, this response time may take a little longer.
*Our communication efforts will be done primarily through email so please be on the lookout for emails coming from the @virtuallatinos.com domain. It's important that you also check your spam folder for our emails, depending on your privacy settings or risk missing out on a fantastic career opportunity!

Job Summary: The Social Media Manager leads our social media team toward innovative heights. This role crafts compelling social media campaigns, enjoys the challenge of guerrilla marketing, and excels in a collaborative, fast-paced environment. The social media manager has a proven track record in managing key social media platforms, driving engagement, and growing organically online communities.

Key Responsibilities:

Social Media Strategy, Campaign Execution & Project Management

Develop, schedule, and execute with content creators a content calendar that aligns with marketing goals and resonates with the community.
Own and manage the social media content calendar, integrating campaigns, launches, business as usual content, and special dates in collaboration with internal teams.
Lead the adaptation of creative concepts into platform-specific strategies, defining asset needs, ensuring optimized captions, and guiding execution across Instagram, LinkedIn, TikTok, and YouTube.
Lead active collaboration with internal departments to ensure the effective execution of campaigns.
Collaborate with the Content Creative Team to shape campaign ideas, ensuring they leverage platform trends and meet performance objectives.

Performance Analysis & Reporting:

Understand data insights and turn them into content improvements, influencing the content calendar and future campaigns. Track and analyze platform performance (engagement, reach, follower growth, CTR) to identify trends and optimize content.

Deliver reports with actionable insights:

Content Performance Weekly Report: Gather performance metrics on each channel (engagement, reach, CTR, etc.) and identify top-performing posts and why they worked, as well as the underperforming content with improvement suggestions.
Monthly report: Compile a detailed report summarizing key metrics, top-performing content, and overall account performance for the month. Also, gather audience insights: Demographics, Growth trends (active hours, content preferences), and recurring comments. Special eyes on a comparison between what type of followers we are getting Vs what we are targeting.
Quarterly review: Conduct an in-depth analysis every quarter to evaluate competitor social performance (followers, engagement) and content trends among competitors. Gaps or opportunities for our brand to leverage.
Audience Insights (Monthly): Gather audience insights: Demographics, Growth trends (active hours, content preferences) and recurring comments. Special eyes on a comparison between what type of follower we are getting Vs what we are targeting.
Social Listening (Bi-weekly): Conduct Social Listening. Perform bi-weekly analysis of trending topics, competitor activity and relevant hashtags.

Community Engagement and Account Management

Responsible for crafting brand-aligned responses in accounts to enhance engagement with VAs and clients, ensuring clear, direct, and effective communication.

Team Leadership & Collaboration:

Lead and develop the social media team, fostering creativity, accountability, and performance excellence.
Work together with the Social Media and Creative teams to ensure content and engagement are seamlessly aligned.
Collaborate with designers and content creators to ensure all content is brand-aligned, platform-optimized, and visually engaging.
Manage team resources and calendars, ensuring efficient execution of the content calendar and campaign timelines.

Required Skills:

Bilingual(English & Spanish)
HubSpot Expertise: for note-taking, CRM updates, and researching user profiles to deliver personalized responses.
Experience managing and growing platforms like Instagram, Facebook, LinkedIn, TikTok, and YouTube and the ability to integrate innovative guerrilla marketing tactics to maximize reach and engagement across platforms.
Data-Driven Decision-Making: Strong analytical skills to interpret data and optimize engagement strategies.
Crisis Management & Problem-Solving: Skilled in navigating sensitive situations diplomatically and effectively.

Nice to Have Skills: