Ever dreamed of working from the comfort of your house while earning a much better wage than in your home country and helping other Latinos find their dream job? Well… you’ve come to the right place!

With over 1200+ Latino Virtual Professionals already working with our 850+ clients and counting, Virtual Latinos is the first American Company that connects amazing and talented virtual professionals from Latin America with small businesses & entrepreneurs from the US, Canada, and the world. New job positions open every week, allowing professionals to find great remote job opportunities.

Job Title: Email Marketing Specialist for the Virtual Latinos Team (the job will start Part-Time and go to Full-Time after a maximum training period of 12 weeks)

Pay Rate for Internal Job Post:

Full-Time Rate (post-training): $$1385-$1645

*The monthly salary range posted is stipulated as an average monthly income. However, all jobs at Virtual Latinos are hourly-based, and payments are calculated on the number of hours a person works daily. We pay our Virtual Professionals every 2 weeks through third-party platforms. The hourly rate range of the position is $8 - $9.5 depending on experience. Once a rate has been offered to you, it is non-negotiable.

Work Schedule:

Monday-Friday, 9-hour shift with a 1-hour lunch break. The entire shift should fall between 7 am- 5 pm PST, preferred.

Additional Perks of Working Directly for the In-House Virtual Latinos Team:

Long-term work relationships (this is not a project-based opportunity)
Perks based on longevity within the job (such as PTO and medical stipends)
A fantastic team and company culture
Generous training resources with the possibility of pay increases for courses taken
Growth opportunities to move up within the company

How to Apply to this Specific Job:

Click the "Apply" button on this post.
Complete and submit the application form for the Email Marketing Specialist position.
You will be asked some general questions, be required to take a short English test, provide you internet speed and answer a few general questions as well as some specific ones for this job.
Our team will process your application in 2-3 weeks to let you know if you are moving on to the next round. Due to the volume of applications, this response time may take a little longer.
*Our communication efforts will be done primarily through email so please be on the lookout for emails coming from the @virtuallatinos.com handle. It's important that you also check your spam folder for our emails, depending on your privacy settings or risk missing out on a fantastic career opportunity!

Deadline to Apply: September 5th

Job Summary: As an Email Marketing Specialist, you will play a crucial role in supporting our email marketing campaigns, driving engagement, and assisting with the execution of successful email marketing strategies. Your attention to detail, strong organizational skills, and understanding of email marketing best practices will be vital to the success of our campaigns.

Job Tasks:

1. Email Campaign Execution:

Assist in the planning, development, and execution of email marketing initiatives and campaigns, including scheduling emails, managing subscriber lists, and ensuring accurate targeting and segmentation.
Collaborate with the marketing team to develop compelling content for emails, adhering to brand guidelines and best practices.
Provide recommendations for improvement based on the observations and feedback you gather in every campaign.
Assist with email marketing automation by editing flows, tags, and segments in automated campaigns.

2. Database Management:

Assist in creating segments and microsegments to enhance deliverability and engagement best practices.
Assist in expanding the subscriber base through different channels, including website sign-ups, lead-generation campaigns, and social media initiatives.
Assist in implementing strategies to enhance email deliverability, open rates, and list engagement.
Assist in email marketing reports by monitoring metrics and reporting results, insights, and areas for improvement.

3. Collaboration and Communication:

Assist to the coordination with cross-functional teams, including content creators, designers, and developers, to ensure timely execution of email campaigns.
Collaborate with the marketing team to align email marketing initiatives with broader marketing and promotional activities.
Stay updated on industry best practices, emerging trends, and email marketing technologies/tools, and share relevant knowledge with the team.

4. Copywriting for Email Marketing Campaigns:

Develop compelling and persuasive email copy that effectively communicates key messages and drives recipient engagement.
Craft attention-grabbing subject lines that entice opens and accurately represent the content of the email.
Tailor the tone and style of the copy to align with the brand voice and target audience, ensuring consistency across email communications.
Implement effective calls-to-action (CTAs) that drive desired responses and conversions.

Responsibilities:

Campaign Execution: Design and manage engaging email campaigns. Perform A/B testing to optimize performance. Analyze campaign results to refine strategies.
HubSpot Proficiency: Use HubSpot effectively for campaign execution, automation, and contact list management, ensuring data protection compliance.
Customer Journey Analysis: Understand and analyze the customer journey. Collaborate with cross-functional teams to align email strategies with customer insights.
Content Creation: Create content for emails, maintaining brand consistency. Collaborate with designers for visually appealing templates.
Performance Monitoring: Track and report key metrics. Use insights to drive continuous improvement in email marketing efforts.
Team Collaboration: Work closely with different departments, ensuring integrated marketing efforts and contributing to team learning

Required Skills: