Creative Content Manager (Hands-On Designer & Video Editor)

Obsessed with performance-driven creative content? Your dream job awaits.

About VIIA:

VIIA is a fast-growing DTC cannabis wellness brand focused on helping people elevate their daily lives through functional cannabis + botanicals designed to support Focus, Relaxation, Love, and Sleep — and we're redefining what modern cannabis consumption looks and feels like. Our products are accessible nationwide and can be delivered straight to your door. VIIA is one of the fastest growing brands in the space and we’re rapidly scaling our DTC and retail channels. This is your opportunity to join a small high-growth company and make a major impact!

About the Role:

We’re hiring a Creative Content Manager who can do it all — concept, design, edit, test, and optimize high-performing ad creatives across Meta, TikTok, YouTube, and more. This is a hybrid creative–execution role for someone who knows how to win in paid social and isn’t afraid to roll up their sleeves and make the work themselves.

This role requires a sharp eye for visual storytelling, strong instincts for performance marketing, and technical fluency in editing tools like Adobe Premiere, After Effects, or CapCut.

What You'll Do:

• Own Paid Creative Production: Design and edit video and static ads end-to-end — from concept to final asset delivery.
• Drive Creative Strategy: Lead ideation and scripting of content designed to convert at each funnel stage (awareness, acquisition, remarketing).
• Vendor + Talent Management: Source and manage freelancers, UGC creators, and production partners as needed.
• Build & Test at Volume: Rapidly produce and iterate creative variations based on ad performance metrics (CTR, ROAS, thumb-stop rate).
• Collaborate with Growth Team: Work hand-in-hand with media buyers to align creative with audiences, copy, and campaign objectives.
• Leverage UGC & Trends: Source creators and UGC talent, and repurpose raw footage into scroll-stopping ads that feel native to each platform.
• Manage Creative Pipeline: Maintain an organized library of assets, testing cadences, and insights from what’s working and what’s not.
• Stay Culturally Tuned-In: Bring a steady stream of fresh, trend-driven ideas rooted in pop culture, meme language, and platform behavior.

Who You Are:

• 3–6 years in a paid social creative role with hands-on execution responsibilities.
• Proficient in video editing (Premiere, After Effects, CapCut, or similar) and graphic design tools (Figma, Photoshop, Illustrator).
• A creative problem solver who knows how to build direct-response content that performs.
• Experience working inside or alongside a growth team at a DTC or CPG brand.
• Ability to balance speed with quality — you can ship fast and make it look great.
• Comfortable directing UGC creators or managing small shoots (remote or in-person).
• Confident using data to inform creative direction and iterate quickly.

Nice to Have:

• Experience in cannabis, DTC, CPG, wellness and fitness.
• Motion graphics and light animation skills.
• Knowledge of tools like Motion, Triple Whale, or Black Crow AI for analyzing creative performance.
• Experience launching or scaling brands in the $10M–$50M+ revenue range.

Why Work at VIIA:

• High-impact creative role at a culture-first cannabis brand.
• Creative freedom, fast execution, and the opportunity to directly impact growth.
• Remote flexibility and a collaborative team environment.
• Work on a purpose-driven product that enhances how people feel and live.

How to Apply:

Please submit the following:

1. Portfolio or Reel showcasing performance creative work — especially paid social content (Meta, TikTok, YouTube).

• Include examples of ads you’ve edited or designed that led to measurable results.
• Highlight UGC-style or creator-driven ads, if available.

Interested candidates are encouraged to apply ASAP. Please send your resume and a cover letter detailing your relevant experience to careers@viiahemp.com with the subject line "Creative Content Manager – [Your Name]".