Marketing Creative Strategist - Meta & Tiktok

Overview

As a Performance Creative Strategist at Viasox, you will leverage data, consumer psychology, and creative insights to craft high-performing direct response ads that drive customer acquisition. You will play a pivotal role in developing video and static ad creatives for Meta, Tiktok, and emerging platforms like Applovin, ensuring that every asset is designed for conversion.

This role is a hybrid of strategy and execution—you’ll be responsible for scripting, analyzing ad performance, and collaborating with production teams to continuously refine creative strategies based on real-time data. You will work closely with the Creative Producer, video editors, and performance marketing team to ensure that all creative aligns with our direct response marketing objectives.

This is a high-impact role where the success of your work will directly influence Viasox’s revenue and growth.

What You’ll Do

• Develop high-converting ad creatives by blending data-driven insights with compelling storytelling.
• Write 2–4 performance-driven video ad scripts per week and develop static ad concepts that drive engagement.
• Perform consumer, product, and competitor research to identify creative opportunities that resonate with our audience.
• Analyze ad performance metrics to identify top-performing creative elements and iterate for continuous improvement.
• Collaborate with production teams to bring creative concepts to life, ensuring visuals align with strategy.
• Monitor digital marketing trends and apply emerging best practices to creative strategy.
• Present creative performance analyses and strategic recommendations to the marketing team using Google Sheets, Motion, and pitch decks.

What Success Looks Like

• Your creative strategies drive higher conversion rates, lower CPAs, and improved ROAS.
• Your ability to interpret data results in consistent creative optimizations and winning ad variations.
• Your trend awareness and audience insights fuel innovative ad concepts that outperform competitors.
• Your collaboration with production teams ensures a seamless execution of ad creatives, delivering high-quality, high-impact content.

What We’re Looking For

• 3+ years of experience in direct response advertising, DTC marketing, or performance-driven creative strategy.
• Proven ability to script and develop ad creatives for Meta and emerging platforms.
• Deep understanding of direct response psychology and consumer behavior in the digital ad space.
• Proficiency in performance analytics tools such as Triple Whale, Motion, and Meta Ads Manager.
• Experience working cross-functionally with video editors, designers, and paid media teams.
• Strong ability to balance creative vision with data-backed decision-making.
• Highly organized, adaptable, and able to thrive in a fast-paced, results-driven environment.

Work Hours & Location

Contracted role to start, until we establish our US entity (2 month timeline)

Why Viasox?

Viasox is an 8-figure DTC brand where creative strategy directly impacts revenue. This is the perfect opportunity for a performance-driven creative thinker who wants to apply their data, storytelling, and advertising expertise to a high-growth eCommerce brand.

If you live and breathe direct response marketing, love working with data-backed creative strategy, and thrive in a fast-moving, high-impact role, we want to hear from you.

Apply Now

If you’re ready to create ad creatives that convert, apply today.