Partner Marketing Manager

Who we are:

We are Vet-AI, and we are delivering the pet care of the future. Our flagship app, Joii Pet Care was created to make pet care affordable and accessible for all pet owners. Through Joii, pet mums and dads can video call a vet 24/7, use an intelligent pet symptom checker (think NHS 111 but for pets), or seek preventative care through nurse clinics. And yes, it can all be done from the comfort of home, drastically reducing the need for in-person vet trips.

Our mission:

1. To make pet care affordable and accessible for everyone.
2. To improve the lives and wellbeing of everyone working within the veterinary industry.

Quite simply, we want vet care to be available to everyone, and to ensure the people who are delivering it with us are as happy as they can be. We’re called Joii, after all.

Our brand values:

Brave;

• We are not afraid to disrupt the status quo. Championing what’s right for pets and standing confidently behind our purpose. Even when it’s challenged.
• We have the courage and confidence to tackle things that nobody has done before.
• We may face hurdles, adversity, and the fear of failure but we have the conviction to keep going.

Boundless;

• We do not constrain ourselves to the expectations of traditional pet care; we’re young, bright and full of fresh ideas.
• We bring energy and pro-activity to everything we do. We’re problem solvers, with a ‘can do’ outlook.
• Our boundless attitude brings the joy.

Togetherness;

• We share an ‘in-it-together’ mindset. We’re one team; we don’t leave anyone to face problems alone when we can help.
• We champion empathy and compassion; caring about what our customers and our colleagues are going through. Going above and beyond when they need us.
• We strive for constant collaboration, no matter where we are in the world

Role Summary:

Reporting to the Marketing Director, the Partner Marketing Manager is responsible for marketing to new and existing commercial partners.

This is an exciting time to take on this role. We are scaling up our B2B marketing activity, bringing a new disruptive product suite to market. You will work closely with Sales to deliver compelling marketing activity that generates leads and helps build partnerships with major pet industry players.

You’ll also be responsible for the marketing activity we undertake with our existing partners. You’ll pitch campaign ideas to them, see them through to execution, and report back to the business on their impact. These campaigns are consumer-facing, so you’ll be influencing our partners with ideas that drive value for both them and their customer base (a B2B2C model).

We’re looking for someone who creates compelling communications, can pitch campaigns and products with impact, and is commercially minded. Personable, collaborative, and proactive are must-have traits for how we work at Vet-AI.

Job Responsibilities:

• Lead on all marketing activity with our existing partners. Bring data-backed campaign ideas to them, gain their support and help them execute with impact.
• Manage day-to-day partner requests, liaising with other departments where required to ensure our partners have what they need from us.
• Lead regular meetings with each of our existing partners, building strong relationships with them that allow you to influence their decision making.
• Lead our B2B marketing activity, build a calendar of activity that is aligned with Sales priorities and discussions.
• Define and understand our audience, position our products to meet their needs and communicate the benefits of our solutions with clarity and impact.
• Build a bank of marketing assets that support sales in new business discussions (case studies, demo videos, pitch decks, positioning statements, statistics).
• Responsibility for the performance of the Vet-AI website. Manage content, A/B test landing pages and utilise SEO and analytics to optimise site performance and drive leads.
• Run the Vet-AI LinkedIn account, planning content and posting regularly to drive awareness of what we’re doing across the pet industry.
• Report on your activity, defining KPIs for each campaign and reporting back to the business.

Knowledge/Experience required:

• Strong B2B marketing foundations, you’ve got 3-5 years experience to call on.
• Commercially minded, you have revenue generation at the forefront of your mind and able to demonstrate where you’ve had commercial impact in the past.
• Ability to manage stakeholders, both in our own business and our partners’.
• Personable, outgoing and able to build strong relationships with partners.
• Organised with the ability to prioritise. This is a fast paced, dynamic environment where opportunities can require quick turnarounds.
• Expert in communicating through PowerPoint, building succinct presentations that engage audiences.
• Proactive, problem-solving attitude. You see problems or opportunities and address them rather than waiting for them to come to you.
• Positive, energetic approach that’s infectious.
• Strong attention to detail, maintaining high design standards no matter the project.
• A team player, collaborative.
• Start-up mindset, experience in a start-up/scale-up environment is essential.

What you’ll get:

We’re a start-up transitioning to a scale-up, so if you like a slow pace we’re not the company for you. However, if you do like a supportive team, a fun culture, and the feeling of creating incredible work - you’ll fit right in! Some of the perks you’ll get with us are:

🌏Fully remote (UK)

👨‍💻Access to a co-working space budget (for non-clinicians)

🏩Private Medical Insurance (for Part time / Full time employees)

🟠Headspace Membership

📲Employee Assistance Programme

👶Enhanced Family Leave and fertility support

💲Enhanced company sick pay

🧑‍🏫Contribution to professional development and professional membership budget

✈️33 days of paid holiday including the usual UK public bank holidays (pro rata’d)

🌿Frequent remote and in-person social

⌚Flexible start and finish times (for non-clinicians)

📍Free use of the platform

🏠New starter home office setup contribution

📈Twice yearly Continuous Performance Management Reviews

All Staff are required to:

• Familiarise themselves with the Company Policies and Procedures available on our company intranet on Notion.
• Uphold the Equal Opportunities and Anti-Harassment and Bullying Policies, ensuring effective implementation in all aspects of their work for the Company.
• Act at all times within the Company Rules, Policies, Procedures, and any other statutory requirements.
• Be proactive, bring ideas, suggestions and contribute to business improvement.
• Undertake training as required.
• Attend staff and team meetings as required.
• Observe health and safety procedures in the workplace to ensure personal safety and to safeguard the interests and safety of colleagues, customers and visitors.
• Undertake other duties and responsibilities as appropriate since all staff are expected to work flexibly within their skill level to respond to changing priorities and make sure that customer needs and business objectives are met.

Diversity and Inclusion

We’re building an inclusive and diverse team. We truly believe that surrounding ourselves with different opinions means that we’ll challenge our own assumptions instead of thinking we know the correct answer. We welcome applications from everyone and will foster an encouraging and caring workplace. If you aren’t sure if you qualify, send us your CV anyway. We’ll take the time to look over your application and give you feedback.