Integrated Marketing Manager - Spain

About the role

VeSync is seeking a self-driven and agile Integrated Marketing Communications (IMC) Manager to oversee all brand and marketing initiatives in Spain. As the sole marketing lead in the local Spanish market, this role offers a unique opportunity to act as the voice of the Spanish consumer within a pan-European marketing structure, while executing localized strategies aligned with the direction and resources of our central European marketing team based in Düsseldorf.

You’ll be the point person for all consumer-facing communications in Spain—localizing campaigns, managing product launches, collaborating with retail partners, and ensuring our brands are seen, heard, and understood in the right way by Spanish consumers. This role requires a balance of strategic thinking and hands-on execution, and is best suited for someone who thrives in an entrepreneurial environment and can operate independently while staying highly connected to a central team.

Integrated Campaign Management & Localization

Localize and implement pan-European integrated marketing campaigns tailored to Spanish consumer preferences, media habits, and cultural nuances.

Execute multi-channel marketing plans including digital, PR, influencer, social, content, and retail marketing.

Content & Messaging Adaptation

Adapt product storytelling, value propositions, and visual assets to align with Spanish language and culture while maintaining brand consistency.

Collaborate with central content, creative, and brand teams to ensure locally resonant messaging.

Retail & Distributor Marketing

Act as the main marketing liaison for Spanish retailers, e-commerce platforms, and local distributors.

Align campaign activation calendars with sales and trade partners, co-developing assets and promotions as needed.

Consumer & Market Insights

Provide local market feedback and insights to the central team to guide campaign planning, product positioning, and persona validation.

Monitor competitor activity and consumer behavior trends to help refine our strategy in Spain.

Execution & Performance Monitoring

Manage end-to-end local campaign execution—including agency coordination (PR, influencers), timeline tracking, and budget oversight.

Track key marketing KPIs such as brand awareness, campaign engagement, media ROI, and new product launch success.

Regularly report campaign results and learnings to the central team.

Must-Haves

5–8 years of experience in integrated marketing or brand communications, ideally within the consumer tech, kitchen appliance, or lifestyle sectors.

Deep understanding of the Spanish market—consumer mindset, media landscape, and retail environment.

Proven ability to independently execute and localize integrated campaigns across paid, owned, and earned channels.

Hands-on experience with influencer marketing, PR, digital content, and retail activation.

Native-level Spanish and fluent English required.

Nice-to-Have

Previous experience working in a matrix or international organization.

Strong understanding of marketing analytics, tools and ROI measurement.

Background in DTC or omnichannel brand environments.

Experience collaborating remotely with regional/global marketing teams.

Soft Skills & Mindset

Strategic and creative thinker with a practical, hands-on mindset.

Highly autonomous, organized, and resourceful—capable of managing multiple projects simultaneously.

Culturally sensitive and collaborative—able to build strong relationships across borders.

Enthusiastic team player who’s passionate about building brands that resonate locally.