When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

The Marketing Manager will be responsible for executing show launch campaigns, managing consumer events and providing support for other initiatives (Promo production and Fusion planning).

Job Responsibilities / Typical Day in the Role

Campaign Strategy and Activation

• Lead marketing campaign planning and execution; managing the operational activities of the campaign process to achieve specific marketing goals.

• Assist Sr. Director in Strategy Development for priority campaigns

• Lead campaign communication with all cross functional teams (development, production, programming, creative, social, comms, research, etc.) to ensure that marketing and promotional elements are well coordinated

• Work with other key stakeholders across the company to ensure cohesive and effective marketing campaigns: Global, Streaming, Digital, Home Entertainment, Franchise, etc.

• Collaborate with USN on paid media plans and ensure media recommendations deliver against marketing goals. Manage the campaign deliverables process - coordinate kick offs with internal teams, meet deliverable deadlines, communicate updates/revisions

• Analyze post-campaign performance and insights; elevate learnings for future campaign development

• Troubleshoot and problem-solve as hurdles arise (ie. delayed creative, programming date shifts, budget changes, etc.)

• Manage overall show budgets by maintaining the budget tracker and work with Creative Production to ensure any applicable cross charges are captured

• Ensure Finance teams are equipped with accurate and timely monthly forecasts as requested

Consumer Events

• Day-to-day POC for planning, communication, and production of events and experiences for Adult Swim and Cartoon Network

• Project Management of the full event lifecycle: budget, timelines, process and communication, partner with creative and production teams on development, and manage external agency partners

• If necessary, serve as the onsite contact and project leader by managing communications, agency/partners, and UX fan interactions.

Fusion Priorities & Planning

• Network lead and liaison with WBD stakeholders on Fusion Planning

• Elevates tiered priorities for custom integration consideration, conception, and execution

• Communicates plan details and manages timelines on flights and deliverables

Must Have Skills / Requirements

3-5 years of marketing management experience
Ability to handle a high volume of complex projects and tasks for multiple people and departments while maintaining composure and managing competing priorities – demonstrated through previous experience
Must have experience working with standard office software (Microsoft Office, etc)

Nice to Have Skills / Preferred Requirements

Soft Skills

• Excellent written and verbal communication skills

• Strong time-management skills and an ability to organize and coordinate multiple concurrent projects

• Flexible team player, willing to adapt to changes and unafraid of challenges

• Ability to maintain confidentiality of information related to the company and its employees

• Must display effective communication skills, both written and verbal

• Must be organized, thorough and able to efficiently multi-task

• Strong organizational skills and attention to detail required.

• Ability to handle a high volume of complex projects and tasks for multiple people and departments while maintaining composure and managing competing priorities.

Education / Certifications

• Bachelor’s degree in related field strongly preferred.

Interview Process / Next Steps