Global Marketing Manager, Webinars

Job Title: Global Marketing Manager, Webinars

Location: Fully Remote Role

Duration: 06+ Months Contract with Possible Extension

Pay Rate: $60 Per hour on W2

Job Purpose:

• As part of the Global Programs team, you will be responsible for our Global Virtual Event strategy and deployment. Your role is to drive consistent, cohesive storytelling in-market through live & on-demand webinars, workshops and demos. You’ll work closely with Regional Marketing to help them meet their demand gen goals; with Digital and MOPs to activate your virtual events; and with Campaigns, Partner Marketing and Customer Marketing to cure compelling content. This is a key strategic role aligned with demand generation with the goal of winning new business and building trusted customer relationships.

Job Responsibilities:

• Own global roadmap, strategy and deployment for live and on-demand webinars and virtual events

• Work with Global Campaigns to build a full-funnel webinar calendar that includes industry experts, customers and Client’s partners

• Optimize promotion and follow-up strategy across our marketing channels; paid, organic, email, sales outreach and social

• Scale the webinar channel through on-demand, including the ownership and maintenance of the global webinar hub

• Establish regular feedback loop with partner marketing, field marketing, digital, analytics and various cross-functional stakeholders to help inform global event strategy

• Maintain detailed and transparent reporting on all aspects of lead acquisition activities including conversion, opportunity creation, etc.

Technical Skills:

• Marketing automation, webinar & CRM platforms (knowledge of Marketo, On24 and Salesforce preferred)

• Data management tools (Tableau, 6sense, experience highly desirable)

• Proficiency with Excel

• Strong analytical abilities. Manipulating data, analyzing outcomes, and scoping out key insights to establish continuous optimization.

Required Qualifications:

• 5+ years of marketing experience

• Bachelor’s Degree: Marketing preferred

• Excellent communication skills

• Proven experience to orchestrate and manage a program that consists of multiple projects, delivering on time and on budget

• History of working with Regional/Field Marketing teams a plus

• Excellent time management, facilitation, and organizational skills

• Comfortable communicating at all levels of stakeholders and groups

Education:

• Bachelor’s Degree: Marketing preferred