Senior Brand Manager (ID:46696)

The Senior Brand Manager oversees brand identity, positioning, and messaging across all channels while leading portfolio strategy, new product launches, and integrated campaigns to boost engagement and trial. The manager will collaborate with retail partners to optimize marketing efforts across digital, social media, and in-store touchpoints.

Understanding consumer insights, market trends, and competitive analysis is key to refining strategy and enhancing customer engagement. The Senior Brand Manager will support P&L management, maximize ROI, and lead cross-functional collaboration with internal teams and external partners to execute impactful marketing programs.

Roles And Responsibilities

• Develop and execute brand marketing strategies to drive awareness, engagement, and growth.
• Lead brand positioning, messaging, and identity across all channels.
• Oversee portfolio strategy and new product launches.
• Manage integrated marketing campaigns and retail programs.
• Optimize marketing content across digital, social, and retail touchpoints.
• Analyze consumer insights and market trends to refine strategies.
• Track performance metrics and adjust campaigns for maximum impact.
• Align marketing initiatives with sales objectives and revenue goals.
• Support P&L management by optimizing spend and ROI.
• Collaborate with internal teams and external partners to ensure brand consistency.

Required Skills And Experience

• Bachelor's degree in marketing, business, or related field. An MBA is a plus.
• 5-7 years of experience in brand marketing, preferably in the consumer products and/or pet food industry.
• Strong experience with integrated marketing campaigns across digital, social, and traditional channels.
• Proven ability to drive brand growth, optimize marketing efforts, and manage budgets.
• Excellent communication and interpersonal skills with the ability to collaborate and motivate across teams.
• Strong analytical skills and ability to derive actionable insights from data.
• Experience managing budgets is a must.
• Ensure adherence to financial impacts and achieving key performance indicators (KPIs).

Worksite Location: Remote with 10% travel.

Salary: $120k-$140k base salary depending on experience.

Benefits: Includes medical, dental, vision, PTO, 401k match, maternity/paternity leave program, adoption benefits, short-term/long-term disability, continued education, and training reimbursement program.

About Versique

Versique: /ver-seek/ _adj. being both versatile and unique; n. a high-performance recruiting firm specializing in executive leadership search, direct hire, and interim hiring solutions.

_Versique Executive, Professional, & Interim Recruiting is a locally owned and operated hiring and placement firm based in the Twin Cities of Minnesota. With specialized practice areas across our three divisions, Versique delivers tailored expertise to a wide range of industries. What sets us apart is our team of recruiters—seasoned professionals who have worked in the very fields they now hire for, providing unmatched industry insight and connections.

We believe people are more than just resumes—they are transformative, unlocking the potential for organizational growth and success.

Versique is proud to be award-winning, earning recognition on the Inc. 5000 list of fastest-growing private companies and the Minneapolis-St. Paul Business Journal's Fast 50 list for 2023. We are also consistently recognized as a Star Tribune Top Workplace and were named a Best Place to Work in 2022 by the Minneapolis/St. Paul Business Journal.

Let's find your people, together.