Business Growth Director – Account Based Sales & Marketing

Business Growth Director – Account Based Sales & Marketing

We’re building AI-powered solutions that transform how public companies engage with investors, manage compliance, and communicate with markets. Our clients are CEOs, CFOs, and Investor Relations leaders—forward-thinking executives at small- and micro-cap issuers across North America who see AI as a competitive advantage.

We are seeking a Business Growth Director to design and execute our account-based sales and marketing program. This is a hands-on role for a builder—someone who can create precision outreach strategies, work closely with marketing, and run full-cycle sales on key accounts.

The Role

As Business Growth Director, you will lead the ABS/ABM strategy that targets executive-level buyers at public companies. Your focus will be on creating and optimizing campaigns that convert outbound and inbound interest into revenue.

You will:

• Develop and run account-based outreach campaigns on LinkedIn and email.
• Partner with marketing to design multi-channel programs that build awareness and engagement in target accounts.
• Personally manage the sales cycle for select high-value accounts.
• Build campaign playbooks, workflows, and reporting frameworks to measure effectiveness.
• Collaborate with leadership to scale what works into a repeatable system.

Core Responsibilities

Account-Based Sales & Marketing Execution

• Build and manage multi-touch outbound campaigns using LinkedIn Sales Navigator, automation tools (Dux-Soup, Expandi, Waalaxy), and email marketing.
• Work closely with marketing on account-based programs, including messaging, content, and lead nurturing.
• Create tailored outreach for C-suite and IR executives at public companies.
• Track engagement across channels and optimize for conversion.

Sales Engagement & Closing

• Manage full-cycle sales for assigned accounts—from outreach and discovery to proposal and close.
• Work directly with C-level executives and IR professionals.
• Maintain accurate reporting on pipeline and campaign performance.

Program Building & Enablement

• Develop ABS/ABM playbooks, messaging templates, and campaign frameworks.
• Recommend and optimize tools for enrichment, personalization, and reporting.
• Provide insights to leadership on best practices and scaling opportunities.

Required Experience

• 5+ years in B2B sales, business development, or ABM/ABS, preferably in SaaS, AI, or technology for regulated industries.
• Proven success running account-based sales campaigns targeting senior decision-makers.
• Hands-on experience with LinkedIn automation tools (Dux-Soup, Expandi, Waalaxy, or similar).
• Strong copywriting and personalization skills for executive-level outreach.
• Experience working with marketing teams on account-based demand generation.
• Familiarity with enrichment and enablement tools (Apollo, PhantomBuster, SalesQL).
• Track record of managing complex sales cycles with executive stakeholders.

Preferred Qualifications

• Experience selling into public companies (TSXV, CSE, OTCQB, NASDAQ, etc.).
• Familiarity with investor relations, capital markets, or compliance.
• Startup/early-stage company background.
• CRM and campaign reporting proficiency.

Why Join Us

This is a unique opportunity to:

• Build the company’s first ABS/ABM program from the ground up.
• Shape a precision-targeted growth engine at a company with real traction.
• Work at the intersection of AI, capital markets, and executive-level sales.
• Have direct influence on revenue outcomes and go-to-market strategy.

If you’re passionate about account-based growth, love building programs from scratch, and want to work with innovative public companies adopting AI, we’d love to hear from you.