Marketing Events Specialist

Position: Marketing Events Specialist

Status: Full-time

FLSA Code: Exempt

About Us:

Verified First is a booming tech company on a mission to deliver cutting-edge technology, transforming how organizations protect their people. As a constant recipient of the "Best Places to Work" award, you can be sure we'll invest in you as both a professional and a person. We're looking for people like you -- ambitious, hard-working, and fun -- to join our team!

Summary:

The Marketing Events Specialist will be instrumental in driving lead generation and expanding brand reach through the strategic planning, execution, and optimization of virtual and in-person events, with a primary focus on the HR at the Table® webinar series. This individual will own the end-to-end event strategy, from speaker engagement and content development to promotion and performance analysis, ensuring events contribute directly to our growth objectives.

How our Marketing Events Specialist spends their time:

• Coordinating event promotions (webinars, trade shows, conferences) to meet marketing and sales goals;
• Developing and managing the HR at the Table® webinar series, including speaker recruitment and promotion;
• Strategically identify, engage, and manage relationships with external speakers for webinars and events;
• Collaborate with internal teams (e.g., Marketing, Product, Partnerships, Sales) on event content and messaging;
• Build and manage event-specific automations, segmentation lists, and campaigns within Marketing Cloud Account Engagement (f.k.a Pardot);
• Email automation, including building email engagement trees, email templates, and sending emails;
• Monitor and analyze performance of event efforts across channels, providing data-driven insights and recommendations for continuous improvement and increased ROI;
• Assisting with integrated marketing campaigns;
• Develop, write, and edit marketing materials such as email campaigns, social media content, blog posts, etc;
• Perform other duties as assigned

What you bring:

• Positive attitude and willingness to continuously learn and develop marketing skills;
• A strategic mindset with a proven ability to think critically about how events can drive business growth and lead generation;
• Demonstrated comfort with data analysis and the ability to translate metrics into actionable insights for event optimization
• Strong verbal and written communication skills, including the ability to effectively facilitate and adjust communication styles to the audience;
• Ability to multitask and prioritize in a fast-paced environment;
• Creative problem-solving abilities and a collaborative mindset;
• Ability to maintain regular and punctual attendance;
• Encourage a direct and positive relationship between the community and the company
• Able to quickly learn new software and use systems accurately;
• You work well independently but understand the importance of teamwork

Qualifications:

• High School Diploma required. Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred;
• 2+ years of experience in event coordination or a similar role;
• Zoom Webinars experience preferred;
• Professional writing and editorial experience preferred;
• Professional design experience preferred;
• Pardot or email automation experience preferred

What we bring:

• Work-life balance: Enjoy your free time with no nights or weekends, paid holidays, and paid time off starting on your first day;
• Health: Save money on insurance with 100% employer-paid insurance premiums;
• Growth: Continue to learn with continuous education, career pathing, and ongoing training. You won’t stall here, growth is part of our success;
• Outstanding Culture: Our company outings and team-building events are crucial to building supportive teams that are crucial to our values

What are the next steps?

Our Talent Acquisition Specialist will be reviewing resumes. If you are among one of the qualified candidates you will receive an email or a phone call to schedule an interview.

Verified First is proud to be an equal-opportunity employer. We expect all team members to have an understanding of, and commitment to diversity, equity, and inclusion.

The pay for this remote position varies based on experience, job responsibilities, and geographical location to comply with state-specific pay regulations.

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