AQI - Integrated Marketing Campaign Lead

Imagine yourself…

• Doing meaningful work that makes an everyday impact on the world around you.
• Owning your ambition and fueling your career growth.
• Thriving in a supportive team environment that inspires you to strive for excellence.

It’s possible with a role at Aquatic Informatics ( https://aquaticinformatics.com/ ).

Aquatic Informatics (AQI), a Veralto (https://www.veralto.com/) company, is a mission-driven software company that organizes the world’s water data to make it accessible and useful. We provide software solutions that address critical water data management, analytics, and compliance challenges for the rapidly growing water industry. We offer a full range of solutions, from standalone software packages for individual users, hosted software services, and enterprise-wide national systems. We serve over 1,000 municipal, federal, state/provincial, hydropower, mining, academic, and consulting organizations in over 60 countries that collect, manage, and process large volumes of water data.

Aquatic Informatics is headquartered in Vancouver, Canada and has offices in the US and Australia. We value independent thinking, initiative, teamwork, a relentless pursuit of quality, a playful spirit, and a sense of humor. We like smart people – IQ and EQ – who care about the environment and want to do good in the world. Ours is a unique culture where purpose meets possibility: where the work we do makes a real difference on the world’s valuable water resources, and where you’ll have opportunities to own your ambition and fuel your career growth.

We Offer

• Health benefits and RSP starting day 1
• 11 paid holidays
• PPTO policy
• Flexible working hours
• Career coaching and development opportunities

Reporting to the Global Director of Growth Marketing the Integrated Marketing Campaign Lead is responsible for designing and delivering cross-channel marketing campaigns that drive customer acquisition, engagement and closed-won bookings.

Our Integrated Campaign Lead role is a high-impact, hands-on role where you’ll own end-to-end campaign execution—from planning concepts to driving results—across email, digital, paid media, events, and webinars.

Working alongside Product Marketing, Sales, and Product Management, you’ll bring strategy to life—translating market insights and go-to-market priorities into compelling campaigns that generate demand and accelerate pipeline.

You’ll thrive in this role if you love the challenge of building scalable programs, have a deep understanding of buyer journeys, and enjoy using automation and analytics to optimize campaign performance. If you’re a self-starter who gets excited by both strategy and execution—this role is for you.

This position is part of the Marketing department located in Vancouver, BC and will be remote.

_Aquatic Informatics (AQI) is a remote-first company. Our ideal for this position would be in Vancouver, Canada where our headquarters is located.

_Travel will be required for this role, for up to 15% of the time.

In This Role, a Typical Day Will Look Like

• Build and execute integrated campaigns that span digital, email, paid channels, and events—crafting full-funnel journeys that engage prospects and convert them into pipeline
• Transform product positioning into powerful stories that resonate across customer segments in collaboration with Product Marketing. Establish thought leadership through compelling content and consistent brand messaging across all channels.
• Collaborate closely with Sales to develop Account-Based Marketing (ABM) strategies that target high-value accounts with compelling reasons to engage
• Analytics & Optimization - Use data and analytics to track performance, optimize campaigns, and report on key metrics (e.g., ROI, lead generation, conversion rates). Lead A/B testing, segmentation, landing page optimization and nurture strategies
• Leverage marketing automation and CRM tools (e.g., Marketo, Salesforce, Wordpress) to manage lead flow and track results
• Budget & Vendor Management - Manage marketing budgets and oversee relationships with external vendors, agencies, and digital partners to ensure efficient spend and effective execution across all channels
• Marketing Trends & Innovation - Stay up-to-date on the latest marketing trends, tools, and technologies. Introduce and experiment with innovative digital marketing tactics to stay ahead of the competition

The Essential Requirements Of The Job Include

• 6+ years of experience in B2B marketing, ideally in SaaS or technology industries
• Demonstrated experience building multi-channel marketing campaigns across the buyer’s journey, with a focus on continuous optimization to improve performance and drive results.
• Experience with event management—capable of planning and executing events such as tradeshows and webinars to support marketing and sales goals
• Experience with Account-Based Marketing (ABM)—skilled in developing targeted campaigns to engage high-value accounts and drive pipeline growth
• Experience with marketing tools (e.g., Marketo, Word Press) and CRM platforms (e.g., Salesforce)
• Ability to travel both national and internationally

It Would Be Nice If You Also Possess

• Experience in Water or Utilities sector
• Excellent writing and storytelling skills—you know how to turn complex features into clear, compelling narratives
• Experience as a cross functional collaborator, building cohesive virtual teams to drive results on shared goals. Provide guidance and development opportunities for team members
• Outstanding project management skills—you’re organized, detail-oriented, and proactive
• Comfortable working independently and thriving in fast-paced, high-growth environments
• Adaptability and Growth Mindset - Willingness to take on new projects and learn new skills, demonstrating flexibility and a proactive approach to evolving business needs and challenges.

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate’s position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

The compensation range for this role is $125,000 to 145,000 CAD/year. _*This job is also eligible for bonus pay.  *

_We offer a comprehensive package of benefits including paid time off, health insurance and RSP to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Aquatic Informatics is proud part of the Water Quality segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto’s vibrant global network of 16,000 associates, you join a unique culture and work environment where purpose meets possibility : where the work you do has an everyday impact on the resources and essentials we all rely on, and where you’ll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we’re Safeguarding the World’s Most Vital Resources™—and building rewarding careers along the way.

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

If you’ve ever wondered what’s within you, there’s no better time to find out.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies (https://www.veralto.com/our-companies/) , in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.

Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.