Marketing Specialist for Tourism Services

Contractor Job Posting: Marketing Strategist (Tourism Tech)

Company: Bonvo.Ski & Bonvo

Location: Remote

Contract Type: Part-Time (50%, 20 hours/week) · 3 Months

About Bonvo.Ski & Bonvo

Bonvo.Ski is a dynamic tech startup focused on revolutionizing winter tourism through innovative applications that connect travelers with destinations, accommodations, and experiences. Its summer counterpart, Bonvo, expands this mission to summer tourism, offering seamless trip-planning tools for warm-weather adventures. Together, they aim to enhance traveler engagement through cutting-edge digital solutions.

Role Overview

We seek a freelance Marketing Strategist to develop and execute a targeted marketing strategy, amplify social media presence, and strengthen market positioning for Bonvo.Ski and Bonvo. This role combines strategic planning with hands-on execution, including client outreach and content management.

Key Responsibilities

Strategy Development:

• Create a 3-month marketing plan aligned with Bonvo’s tourism-tech goals, including competitive analysis and audience targeting.

• Identify emerging trends in tourism tech applications (e.g., AI-driven booking tools, regional tourism analytics).

Social Media & Digital Presence:

• Develop and manage cross-platform social media strategies (Instagram, LinkedIn, TikTok) to increase brand visibility.

• Maintain and optimize social media channels, including content scheduling, engagement tracking, and performance reporting.

Market Research:

• Conduct in-depth research on tourism tech markets, including competitor benchmarking and customer behavior analysis.

• Identify partnership opportunities with travel influencers, tourism boards, and tech platforms.

Client & Market Outreach:

• Proactively engage potential clients and partners via email campaigns, LinkedIn outreach, and virtual networking events.

• Collaborate with internal teams to align marketing efforts with product launches and updates.

Required Skills

• 3+ years of experience in digital marketing, preferably in tourism, tech, or SaaS.

• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (Google Analytics, Meta Business Suite).

• Strong content creation skills (graphic design, video editing, copywriting) tailored for tourism audiences.

• Demonstrated ability to conduct market research and translate insights into actionable strategies.

• Excellent communication skills for client interactions and cross-functional collaboration.

Preferred Qualifications

• Familiarity with tourism tech trends (e.g., AI-driven travel apps, geo-targeted promotions).

• Experience with CRM tools (HubSpot, Salesforce) or email marketing platforms (Mailchimp).

• Certification in digital marketing (e.g., Google Analytics, Meta Blueprint).

Contract Details

• Duration: 3 months (June–August 2025).

• Hours: Part-time (20 hours/week), flexible schedule.

• Compensation: Competitive hourly rate, negotiable based on experience.

Why Join Bonvo?

• Work remotely with a passionate team dedicated to transforming travel tech.

• Opportunity to shape marketing strategies for a fast-growing startup.

• Access to industry-leading tools and resources.