Global Marketing Manager

Key tasks and responsibilities

1. Growth strategy and positioning

• Development of a global marketing strategy: priority markets/channels, portfolio, pricing architecture, communications.
• Brand strategy (corporate and product brands), unified global guidelines.

2. Portfolio management and launch of new products

• Assortment and formats (live/frozen, HORECA cuts, retail packs), value proposition for chefs/retail.
• Packaging and labeling for local regulations (FDA/USDA, EU, GCC, etc.).

3. Go-to-Market / Channel Marketing

• Entry/expansion strategies: distributors, importers, key chains, premium restaurants/hotels, catering, e-procurement.
• Trade marketing: promo calendars, tastings, chef collaborations, POSM, partner training.

4. Pricing and P&L

• International pricing & revenue management, price corridors, discount matrices, promo ROI.
• Together with sales — volume/margin plans, S&OP.

5. Digital & Demand Generation

• B2B lead generation, content marketing, PR, thought leadership (cases with chefs), social media in target markets.
• Website/catalogs/materials for chefs and procurement, CRM funnels.

6. Stability and compliance with market requirements

• Sustainability and certification requirements (MSC/ASC/traceability), storytelling about sustainable fishing.

7. Team and processes

• Building a small global marketing team/agency ecosystem (creative, PR, digital, research).
• KPI management, marketing analytics, dashboards.

Mandatory requirements (must-have)

• 8–12+ years of experience in international B2B/B2B2C marketing of the food category (ideal - seafood/frozen/premium proteins; acceptable - FMCG Food in the premium segment with entry into HoReCa/retail).
• Successful launch/scaling cases in the markets of Asia (China/Korea/Japan), GCC, or North America.
• MBA in Marketing or a strong higher education in a relevant field (marketing/economics/management) from a recognized university.
• Strong analytical background: market sizing, channel/price analytics, unit economics, promotional ROI, P&L thinking.
• Experience in managing distributors and trade marketing in HoReCa and retail, working with chefs/catering/chains.
• English - fluent (C1/C2). Add. languages are a plus: Chinese, Korean, Japanese, Arabic.
• Willingness to travel internationally (10–20%).

Package and conditions:

• Level: Director
• Compensation: competitive fixed part + KPI bonus
• KPI bonuses for entering new networks/countries, successful SKU launches, marginality