Director of Digital Marketing

ROLE: Director of Digital Marketing

REPORTS TO: Vice President of Property and Customer Innovation

LOCATION: Remote

Venterra Realty is a growing developer, owner, and operator of multifamily apartments with approximately 90 mixed-use and multifamily communities across 21 major US cities. Over 42,000 people and more than 18,000 pets call Venterra "home"! We are committed to improving the lives of our residents by delivering an industry-leading customer experience. Through the exceptional commitment and dedication of our approximately 900 team members, we’ve enjoyed tremendous growth and financial success over our 23-year history

.We’re thrilled to be recognized as a leading workplace with numerous prestigious awards year after year! In 2024 alone, Great Place to Work’s annual employee survey led to various workplace recognitions including being named one of the 2024 FORTUNE© Best Medium Workplaces, ranking #1 in our size category on the 2024 Best Workplaces in Real Estate list, and celebrated as one of People Magazine's 2024 PEOPLE® Companies that Care. Anonymous Venterra Glassdoor reviews have also resulted in our becoming a five-time Glassdoor Best Places to Work winner.

Explore our communities at VenterraLiving.com, and visit Venterra.com to learn more about how we’re out-caring the competition by staying true to our value proposition: “We care more about renter experiences, which drives superior results.

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Y We are seeking an experienced and results-driven Director of Digital Marketing to lead and manage our digital marketing efforts. This individual will oversee the planning, execution, and optimization of our digital strategy for Property Marketing, with a strong focus on SEO (Search Engine Optimization), Social, Email Marketing, and SEM (Search Engine Marketing). The Director will work closely with cross-functional teams to ensure alignment between business objectives and digital initiatives, delivering measurable results through innovative campaigns and data-driven decision

s.
KEY JOB RESPONSIBILITI

• ES Develop and implement the overarching digital marketing strategy, with a primary emphasis on SEO, Email Marketing, Social, and SEM to drive organic and paid traffic, increase visibility, and improve conversio
• ns.Align digital marketing efforts with organizational goals to support lead generation, brand awareness, and revenue grow
• th.Utilize data-driven insights to analyze campaign performance and recommend strategic adjustmen
• ts.Oversee the use of tools such as HEAP, Content Square, Google Analytics, Google Tag Manager, SEMrush, and other relevant platforms to track and report on KP
• Is.Develop comprehensive monthly, quarterly, and annual performance reports to share with executive leadersh

ip.
CANDIDATE PROF

• ILE Minimum 5 years of experience in digital marketing, with at least 2 years in a leadership
• roleGoogle certification is required for this
• roleAdvanced SEO skills, including keyword research, on-page and off-page optimization, and technical SEO, essential for improving search engine rank
• ingsAdvanced content marketing strategies experience, including planning, audience engagement, and met
• ricsDemonstrated experience of AI applications in marketing, including data analysis, customer segmentation, and personalized marketing campaigns Demonstrated proficiency in creating, managing, and optimizing Google Ads campa
• ignsStrong expertise in social media management cross Facebook and Instagram including content creation and advertising strate

giesThe following certifications would be a definite as

• set:Meta Social Media Marketing Professional Certifi
• cateGoogle Ads Certifica
• tionHootsuite Social Marketing Certifica
• tionAI for Business and Marketing by Digital Marketing Insti
• tuteSEMrush SEO Toolkit Co
• urseContent Marketing Institute’s Master Class Certifica
• tionGoogle Digital Marketing & E-commerce Professional Certifi

cate
BENE

• FITS Competitive Base Salary and performance b
• onus.A robust package of Health (Medical (PPO), Dental, Vision), 401k matching, paid vacation suite benefits and employer-paid Short & Long-Term Disability, among other th
• ings.Educational Assistance / Reimbursement to support your drive to l
• earn.8 paid hours per year of Volunteer Time Off to serve the organization(s) of your ch
• oice.Access to thousands of employee discounts with Benefi

tHub.
Venterra Realty is an equal opportunity employer. Accessibility accommodations are available on request for candidates taking part in all stages of the selection pr

ocess.