#834 - Retention Marketing Manager

Job Opportunity only available for professionals located in Latin America.

What You Will Do

• Program Ownership: Manage the day-to-day operations, including owning the marketing calendar, of the direct revenue driving retention channels including, Email, SMS, and direct mail
• Strategy: In partnership with the Director, develop and refine the CRM strategy for auto parts business, and the portfolio of brands, including triggered email programs, SMS programs and personalized communication efforts to better engage and convert consumers
• Automation Development: Develop, implement and refine automated flows for conversion of leads to customers, lifecycle management, and lapsed customer initiatives to grow repeat purchase rates and customer LTV
• Creative: Project manage and own broadcast email end-to-end, develop emails and execute deployment, write and route briefs and assets with creative, and liaise with outside agencies as necessary
• Testing: Find opportunities to test and optimize email performance i.e. creative, copy, promotions, time of day, and segmentation
• Data Capture: Grow and optimize auto parts Client CRM Database by optimizing data capture across touchpoints, including on brand DTC, in collaboration with retailers, and at events
• Reporting and Analysis: Be an expert on our digital consumer, manage consumer data and provide reporting on insights, as well as brand appropriate actions informed by the data. Prepare and disseminate digital analytics for various audiences including executives, the broader digital and brand marketing teams, and other internal takeholders
• Best Practices: Stay informed of and integrate CRM best practices when brand appropriate
• Cross-Functional Leadership: collaborate with the Social and PR maximize synergies across communications

Requirement

• B2 English Level or higher.
• Analytical and creative
• 4-6 years related experience in a retention role managing email and SMS for an ecommerce brand
• Familiarity with the automotive market strongly preferred
• Google Analytics Reporting Experience
• Excellent Excel and analysis Skills
• CRM tool experience (Klaviyo preferred)
• A deep love and respect for the consumer and what resonates with them
• Bachelors degree in marketing, mathematics, computer science, business or related field

What do we offer?

• 100% Remote work.
• Competitive salary in USD.
• Type of contract: Independent Contractor with Venon Solutions LLC.
• Contract duration: Long-term.
• Benefits: 2 weeks of PTO (paid time off).
• Holidays: from the Client's calendar.
• Working hours: Full-time CST, fully committed.