Ready to join a fun accessories brand with consistent growth and innovation? New York-based company, Velvet Caviar is looking for a rockstar Marketing Manager who will be responsible for planning and sending all email and SMS campaigns to our website visitors. You’ll play a vital role in converting customers, launching new products, driving reviews, increasing lifetime value, and much more. This is a great opportunity to become a key player in the continued growth of a popular e-commerce brand.

The ideal candidate loves marketing, thinks creatively, and strives for greatness. As a remote employee, you’ll still work closely with the New York-based managers responsible for content creation and campaign deployment. However, if you’re local to New York, we’d invite you to join us in office!

About Us:

Velvet Caviar is a leading tech accessories brand with over 1+ million social media followers; established in New York in 2014. We’re mostly known for pioneering the tech accessories market with our fashionable prints and technological innovations. Velvet Caviar products can be found in national retailers and on thousands of celebrities and influencers worldwide. Join our mission to become the #1 fashion tech accessory brand!

Learn more on our Instagram at @velvetcaviar and our website, velvetcaviar.com.

What you’ll do:

KPIs for this position are revenue, subscriber, engagement, and efficiency growth
In partnership with Marketing Manager, plan a monthly campaign calendar for email & SMS
Responsible for building and scheduling 2-3 email & SMS campaigns each week
Continuously testing (split tests, win outs etc) + reporting for new campaign concepts
Continuously optimize existing email & SMS automated flows with new tests each month
Oversee Klaviyo and Attentive accounts, monitoring performance, new features, and costs
Collaborate with designers to concept and test new creatives for emails + flows designs
In depth leadership performance reporting each month with results + recommendations
Conduct industry and competitive market research on new strategies and tactics
Maintaining list quality through detailed checks and list scrubbing

Requirements:

Bachelor's Degree in Marketing or a relevant major
5+ years experience in e-commerce email marketing with 7-8 figure attributed revenue growth
Expert in Klaviyo, Attentive and Shopify platforms with the ability to leverage their full potential
Proficient in strategizing and executing email marketing campaigns, including flows and customer journeys
Strong understanding of UX design and email design directive skills for today’s consumer
Strong website conversion rate optimization skills and direct to consumer psychology
Strong analytical skills with the ability to interpret data and make informed decisions
Excellent communication and leadership skills to effectively manage and collaborate with remote teams
Ability to work remotely on a full-time basis, managing your time effectively to meet deadlines and objectives
Bonus: Experience managing loyalty and referral programs

Perks: