Ready to join a fun accessories brand with consistent growth and innovation? New York-based company, Velvet Caviar is looking for a rockstar Email Marketing Manager who will be responsible for planning and sending all email and SMS campaigns to our website visitors. You’ll play a vital role in converting customers, launching new products, driving reviews, increasing lifetime value, and much more. This is a great opportunity to become a key player in the continued growth of a popular e-commerce brand.

The ideal candidate loves marketing, thinks creatively, and strives for greatness. As a remote employee, you’ll still work closely with the New York-based managers responsible for content creation and campaign deployment.

About Us:

Velvet Caviar is a leading fashion accessories brand with over 1+ million social media followers; established in New York in 2015. We’re mostly known for pioneering the tech accessories market with our fashionable tech cases. Velvet Caviar products can be found in national retailers and on thousands of celebrities and influencers worldwide. Join our mission to become the #1 fashion tech accessory brand!

Learn more on our Instagram at @velvetcaviar and our website, velvetcaviar.com.

What you’ll do:

Plan a content calendar for email & SMS campaigns
Strategize & send weekly email & SMS campaigns
Optimize existing email & SMS flows and build more
Oversee Klaviyo email and Attentive SMS accounts, reviewing and monitoring numbers every day
Analyze results and drive record-breaking numbers
Lead day-to-day communication with team members
Strategize, communicate, and report results effectively to team
Conduct research and analysis on brand background, products, and customer
Designing and managing email flows and customer lifecycle journeys
Conducting split tests and optimizing email campaigns
Maintaining list quality through detailed checks
Collaborate with designers to strategize on-brand, high-converting email designs

Requirements:

Bachelor's Degree in Marketing or a relevant major
Proven experience in e-commerce email marketing with a track record of driving successful campaigns.
Proficiency in strategizing and executing email marketing campaigns, including flows and customer journeys
Familiarity with Klaviyo and Attentive platforms, and ability to leverage their full potential
Strong email marketing design directive skills
Strong website conversion rate optimization skills
Preferred experience managing loyalty programs
Strong analytical skills with the ability to interpret data and make informed decisions.
Excellent communication and leadership skills to effectively manage and collaborate with remote teams
Ability to work remotely on a full-time basis, managing your time effectively to meet deadlines and objectives

Perks: