Product Marketing Manager

We are looking for a full-time, remote Senior Product Marketing Manager with 5+ years of product marketing experience to join the team of our U.S. client. The ideal candidate will bring a solid understanding of the retail industry, strong storytelling and presentation skills, and a proven track record of supporting internal sales processes and enablement initiatives.

In this role, you'll work closely with product management, sales, and marketing teams to drive go-to-market strategies, shape product positioning, and deliver impactful content and enablement tools. You'll thrive in a fast-paced, collaborative environment where balancing long-term strategy with immediate business priorities is key, and where every day offers the chance to lead conversations, tell compelling stories, and make a measurable impact.

Our client unleashes the power of culture driving brand growth with consumer insights, analytics, tools, and best practices for over 250 major U.S. brands. Its solutions are fueled by its cultural intelligence platform, which allows its customers more effectively and efficiently to understand, reach, and engage consumers activating them across race, ethnicity, generation, gender, and sexual identity.

Our client comprises creative, analytical, diverse, hardworking, and fun individuals with an insatiable curiosity for the new collage of behaviors and patterns driving consumers today. The possibilities of the moment and opportunity to help organizations unlock their cultural capacity inspires them to seek out predictive insights and brand impacts that are unique to their model.

Responsibilities

• Partner with Product Managers to plan and execute the launch of new products and feature releases, ensuring seamless cross-functional implementation
• Develop clear, effective sales enablement tools and resources to enhance product knowledge and industry fluency across the entire field organization
• Create high-impact, market-facing content including product collateral, sales decks, one-pagers, blog articles, and product demo videos
• Craft compelling messaging and campaigns across marketing channels to drive feature adoption and customer engagement
• Continuously monitor industry trends, market movements, and competitor activity to inform product positioning and marketing strategy
• Contribute to content marketing initiatives, such as thought leadership pieces, customer success stories, and industry insights
• Support and represent the company in both one-on-one and one-to-many engagements, including prospect meetings, webinars, and customer events
• Collaborate on strategic business initiatives, including technology partnerships, co-marketing opportunities, and value-driven programs
• Influence product strategy by providing market insights and customer feedback to help shape product roadmap decisions

Required Experience

• Excellent verbal and written English communication skills
• 5+ years of product marketing experience, preferably within the marketing technology (martech) space
• Strong understanding of the retail industry, with the ability to provide insights and perspectives that support go-to-market strategies
• Hands-on experience supporting internal sales processes, with a focus on sales enablement initiatives and tools
• Excellent presentation, storytelling, and messaging skills, with the ability to translate complex concepts into clear, compelling narratives
• Proven ability to communicate and collaborate effectively across multiple teams and departments
• Comfortable working in a fast-paced, high-growth, and change-driven environment
• Trustworthy, team-oriented, and transparent

Preferred Experience

• Experience within the marketing technology space
• Skilled at balancing long-term strategic initiatives with immediate business priorities and deadlines

Additional Information

• Know that your ideas are heard and matter think big!
• Own your job and be recognized for your contributions
• Work with smart, creative people
• Making mistakes is human. Let's learn from them and be transparent!
• Be recognized as an individual no presumptions or judgment. Be the extraordinary you!
• 15 days Paid Time Off (PTO), 1 floating day, 3 sick days, and designated national holidays
• Start: ASAP

About Velozient

We are a privately held, nearshore software development company providing outsourced LATAM-based accomplished resources to North American companies. Our mission is to offer software engineering talent who enjoy taking on challenging work, want to grow their skills and experience building software, and who excel in a fast-paced, dynamic team environment. We are focused on providing world-class remote resources to work as valued client team members. If this type of opportunity excites you, then consider joining our team!