Senior Product Marketing Manager

Velocity Global offers the most unified, tech-enabled, and customer service-driven global workforce management, ensuring smooth, reliable operations across countries, roles, and workforce types so businesses can navigate complexity with confidence, deliver strong results, and stay ahead. We help you expand your business into new markets without the complexity of setting up entities. We hire, pay, and manage your workforce across 185+ countries with our AI-powered global Workforce Technology platform.

The Senior Product Marketing Manager plays a crucial role in driving the go-to-market strategy and execution for our innovative global workforce management solutions. Reporting to the Head of Product Marketing, this role will focus on growth initiatives, product launches, sales enablement, and market research. The ideal candidate will possess strong product marketing expertise and the ability to work cross-functionally to achieve business objectives.

You will

• Market Research and Business Insights: Drive strategic business and market research & analysis to understand market opportunities, customer needs, and industry trends. Use insights to inform product development, positioning, and marketing strategies. Maintain a deep understanding of the competitive landscape and continuously monitor market shifts.
• Go-to-Market Execution: Liaison cross-functionally to support go-to-market planning. Collaborate with the Brand & Content team to create compelling product collateral, videos, sales tools, and customer case studies etc. to support GTM and equip sales. Collaborate with Digital Marketing and Demand Generation teams to drive full-funnel marketing towards pipeline & revenue goals.
• Product Launches: Drive product launches and release marketing efforts, developing a set of repeatable deliverables in partnership with other marketing leaders and cross-functionally with sales enablement and the rest of the GTM team.
• Sales Enablement: Work extensively with the sales enablement team to develop sales strategies, materials, market knowledge, toolkits/templates across all the key segments and across the buying/sales funnel, with the aim of increasing close rates, competitor win rates, decreasing sales cycle length, and increasing ACV.

You have

• Bachelor's degree in marketing, business, or a related field; MBA preferred.
• 7+ years of experience in product marketing, preferably in the SaaS or HR technology industry - building, launching, and scaling innovative product marketing programs
• Proven track record of successfully developing expertise in, and marketing complex products and solutions.
• Strong understanding of global talent solutions and the international business landscape.
• Excellent written and verbal communication skills, with the ability to create compelling messaging and presentations.
• Strong analytical and problem-solving skills, with the ability to analyze data and draw actionable insights.
• Ability to work independently and as part of a team in a very fast-paced environment.
• Experience working with sales teams and creating sales enablement materials.

Experience with market research and competitive analysis.

Our job titles may span more than one career level. The base pay depends upon many factors, such as training, transferable skills, work experience, business needs, and market demands. The base pay range is subject to change and may be modified.

Annualized Pay Range

$119,000—$150,000 USD

We are dedicated to fostering diversity and inclusion across our organization, embracing the rich tapestry of cultures, backgrounds, and perspectives that our global team brings together in offices around the world. Velocity Global is an Equal Opportunity Employer committed to empowering individuals from all walks of life to achieve their professional goals with us, regardless of race, religion, gender, gender identity, pregnancy, disability, sexual orientation, age, national origin, citizenship status, or genetic information. We actively seek and encourage applications from diverse candidates, including those with disabilities, and offer accommodations throughout the selection process upon request.

Velocity Global offers a range of benefits tailored to the location and type of role. A general benefits overview is below:

• Flexible Time Off + Parental Leave
• Health and Dental Insurance (where applicable)
• Retirement Savings + Employee Incentive Plan
• WFH Stipend

Please visit our career page for more information.