Senior Marketing Analyst

Vectra® is the leader in AI-driven threat detection and response for hybrid and multi-cloud enterprises.

The Vectra AI Platform delivers integrated signal across public cloud, SaaS, identity, and data center networks in a single platform. Powered by patented Attack Signal Intelligence, it empowers security teams to rapidly prioritize, investigate and respond to the most advanced cyber-attacks. With 35 patents in AI-driven threat detection and the most vendor references in MITRE D3FEND, organizations worldwide rely on the Vectra AI to move at the speed and scale of hybrid attackers. For more information, visit www.vectra.ai.

Senior Marketing Analyst

Position Overview: We are seeking a data-driven Senior Marketing Analyst to join our Marketing Operations team. Reporting directly to the Head of Marketing Strategy and Operations, this role is pivotal in transforming data into actionable insights, driving marketing strategies, and supporting business growth. The ideal candidate will have strong analytical skills, with a passion for leveraging advanced technologies, including AI/ML, to refine marketing efforts and optimize customer engagement. You will work closely with cross-functional teams, including marketing, sales, and business operations, to develop reports, dashboards, and strategies that inform and enhance decision-making.

Key Responsibilities:

• Data Analysis & Reporting:

• Analyze marketing and sales data to uncover trends, patterns, and actionable insights that can drive strategic initiatives.

• Develop, maintain, and refine dashboards and reports using tools such as Tableau, Google Analytics, and Salesforce, providing stakeholders with visibility into marketing performance, ROI, and campaign effectiveness.

• Utilize Marketo Measure (Bizible) to track multi-touch attribution, ensuring accurate assessment of marketing efforts across the customer journey.

• Campaign Optimization & Performance Insights:

• Work alongside marketing and sales teams to measure the performance of campaigns, identifying opportunities for optimization and growth.

• Collaborate with Marketing Automation Manager to improve lead scoring, segmentation, and personalization, thereby enhancing the efficiency of marketing campaigns.

• Monitor key performance indicators (KPIs) across campaigns and channels, providing data-driven recommendations to optimize marketing spend and drive higher ROI.

• Support the creation of customer segments based on firmographic, technographic, and behavioral data to improve targeting and personalization.

• Collaborate with Marketing Automation Manager to ensure data accuracy and consistency across platforms.

• Data Integrity & Process Improvement:

• Assist in the adoption of data analytics best practices, fostering a culture of data-driven decision-making.

• Maintain high standards of data quality and integrity, ensuring that marketing systems are optimized for accurate tracking and reporting.

• Drive process improvements to enhance data collection, analysis, and reporting, focusing on reducing inefficiencies and streamlining workflows.

• Explore the integration of emerging technologies, including AI/ML, to enhance data analytics and reporting capabilities.

Qualifications:

• Education & Experience:

• Bachelor's degree in Marketing, Business Analytics, Data Science, or a related field.

• 4+ years of experience in marketing analytics, data science, or a similar role, with a strong background in using data to drive marketing strategies.

• Proficiency in Tableau, Salesforce, Google Analytics is required.

• Proficiency in marketing attribution and/or Marketo Measure (Bizible) preferred but not required

• Hands-on experience with AI/ML applications for predictive analytics, lead scoring, and customer segmentation preferred but not required

• Skills & Competencies:

• Strong analytical and problem-solving skills, with the ability to interpret complex datasets and present clear, actionable insights.

• Excellent proficiency in data visualization and storytelling, transforming raw data into impactful reports and presentations.

• Exceptional communication skills, with the ability to explain technical concepts to non-technical stakeholders.

• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.

• A keen interest in leveraging AI/ML applications to enhance marketing processes and drive efficiency.

Vectra provides a comprehensive total rewards package that supports the financial, physical, mental and overall health of our employees and their families. Compensation includes competitive base pay, incentive plan eligibility, and participation in the employee equity plan (stock options). Specific benefits offered varies by location, but commonly include health care insurance, income protection / life insurance, access to retirement savings plans, behavioral & emotional wellness services, generous time away from work, and a comprehensive employee recognition program.

Vectra is committed to creating a diverse environment and is proud to be an equal opportunity employer.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.