Marketing Specialist

Role Overview:

As a Marketing Specialist, you will identify, engage, and nurture potential B2B SaaS leads using SEO-optimized content, LinkedIn outreach, and email marketing. You will work closely with the marketing and sales teams to drive high-quality prospects into the pipeline, leveraging data-driven content strategies and outbound campaigns.

Key Responsibilities:

1. Lead Generation & Outbound Prospecting (50%)

• Build and manage targeted prospect lists using tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, and Hunter.io.

• Execute cold outreach campaigns via email, LinkedIn, and other channels to nurture and qualify leads.

• Develop personalized outreach sequences to improve response rates and conversions.

• Work with the sales team to refine ICP (Ideal Customer Profile) and optimize outreach strategy.

• Track and optimize lead generation performance using CRM and analytics tools (HubSpot, Pipedrive, etc.).

2. Content Marketing & SEO-Driven Lead Generation (30%)

• Research and write SEO-optimized blogs, whitepapers, case studies, and landing pages to attract and convert leads.

• Collaborate with the SEO team to identify high-intent keywords for lead generation.

• Optimize content for conversion (CTAs, forms, gated content, lead magnets, etc.).

• Work with marketing to create lead-nurturing workflows via email automation and remarketing.

• Measure the impact of content marketing on lead generation and make data-driven improvements.

3. Lead Qualification & CRM Management (20%)

• Use BANT (Budget, Authority, Need, Timeline) or other qualification frameworks to identify high-value leads.

• Maintain accurate lead data in CRM, ensuring a seamless handoff to the sales team.

• Monitor MQL to SQL (Marketing Qualified Leads to Sales Qualified Leads) conversions and provide insights for process improvements.

• Provide feedback to marketing and sales teams to continuously improve lead targeting and conversion strategies.

Key Skills & Qualifications:

• 3+ years of experience in B2B lead generation, content marketing, or growth marketing.

• Strong experience with LinkedIn prospecting, cold email outreach, and lead nurturing.

• Proven experience in writing SEO-optimized blogs, whitepapers, and case studies.

• Proficiency in lead generation tools (e.g., Apollo, ZoomInfo, Hunter.io, HubSpot, Pipedrive, Lemlist).

• Ability to align SEO and content marketing with lead generation goals.

• Excellent communication and persuasive writing skills for email, LinkedIn outreach, and content creation.

• Hands-on experience with Google Analytics, CRM tools, and marketing automation.

• Strong data analysis skills to measure and improve lead gen performance.

Preferred (Nice to Have):

• Experience in B2B SaaS or enterprise sales cycles.

• Familiarity with marketing automation platforms (HubSpot, Marketo, Pardot).

• Knowledge of account-based marketing (ABM) strategies.

• Experience with A/B testing for lead funnels and conversion rate optimization (CRO).