Senior Manager of Product and Customer Marketing

Job Type

Full-time

Description

Vantaca's vision is big. We are the leading community management performance software that enables owners and operators, community management teams, and boards and associations to improve business performance. We have over 5 million homeowners on our software and we're growing fast but responsibly. More than just accounting and management software, Vantaca is business operating software that helps increase revenue, efficiency, flexibility, and control via a modern cloud architecture with a single-platform design that adapts to 100% of business processes, has proactive reporting, and can integrate with the software and banking partners of choice. Vantaca is focused exclusively on community management and is the trusted and proven technology leader in the community association management industry. Our AI-driven, modern platform empowers management companies to streamline operations, improve financial transparency, and deliver an elevated experience to homeowners and boards.

We are a winning team that believes in working together to make big ideas happen. We are a collaborative and visionary group that holds ourselves accountable for our results. Our ability to be nurturing and agile allows us to adapt to change and support each other through any challenges that come our way. We are customer-centric, meaning that we put our customers' needs and preferences at the heart of our work. We are authentic game changers that are building something cool and people like it here. As we continue to drive industry innovation, we are looking for a strategic and hands-on Senior Manager of Product & Customer Marketing to join our growing team.

Role Overview

The Senior Manager of Product & Customer Marketing will own the positioning, messaging, and go-to-market (GTM) strategy for Vantaca's products and services while also driving customer engagement, retention, and expansion initiatives.

This role requires a strong blend of strategic thinking, storytelling, and cross-functional leadership to ensure our innovations are successfully launched, adopted, and leveraged to drive revenue growth and customer success.

You'll work closely with Product, Sales, Customer Success, and Marketing to:

• Launch new products and features with compelling messaging that resonates with our target audience.
• Enable Sales and CS teams to clearly articulate Vantaca's value proposition to drive net new revenue and expansion within existing accounts.
• Build customer marketing programs that enhance product adoption, increase upsell opportunities, and drive long-term loyalty.

If you love crafting compelling messaging, launching new products, and helping customers get the most out of innovative software, this is the role for you!

Key Responsibilities

• Product Marketing:

• Own Positioning & Messaging: Develop clear, compelling, and differentiated positioning for Vantaca's products and services.

• Go-To-Market Strategy: Lead GTM planning and execution for new product launches, ensuring strong adoption and revenue impact.

• Sales Enablement: Create sales collateral, battle cards, pitch decks, and competitive intelligence to equip Sales and CS with the right messaging.

• Market & Competitive Analysis: Stay ahead of industry trends, customer needs, and competitor moves to refine Vantaca's positioning and sales strategy.

• Pricing & Packaging: Partner with Product and Sales to optimize packaging, pricing, and value articulation of our solutions.

• Thought Leadership & Demand Generation Support: Work with the broader Marketing team to create content, webinars, and campaigns that position Vantaca as an industry leader.

• Customer Marketing & Expansion:

• Customer Advocacy & Success Stories: Identify and showcase customer wins through testimonials, case studies, and industry recognition.

• Customer Expansion & Upsell: Develop and execute marketing programs that drive feature adoption, expansion, and upsell opportunities within existing accounts. Work closely with Customer Success and Sales to position new products and services in a way that resonates with existing customers.

• Customer Engagement & Retention: Drive adoption and retention through targeted campaigns, in-platform messaging, and educational content. Support the execution of customer communications around new product rollouts, enhancements, and ongoing value delivery.

• Community & Events: Elevate customer engagement through user communities, customer advisory boards, and exclusive customer events.

• Voice of the Customer: Partner with Product and CS to bring customer feedback into product development and marketing strategy.

• Cross-Functional Collaboration:

• Work hand-in-hand with Product, Sales, CS, and Marketing to align strategies and execute high-impact programs.

• Partner with Demand Generation to drive product awareness, customer expansion and adoption campaigns.

• Collaborate with Sales & CS to ensure customer needs are met throughout the lifecycle.

Requirements

• 5+ years of experience in Product Marketing, Customer Marketing, or related roles in SaaS.
• Proven experience in B2B SaaS, PropTech, FinTech, or related industries is a plus.
• Strong background in go-to-market strategy, positioning, and messaging development.
• Experience working cross-functionally with Product, Sales, CS, and Marketing teams.
• Hands-on experience with sales enablement, customer advocacy, and retention strategies.
• Exceptional storytelling skills - able to translate technical details into compelling narratives.
• Ability to analyze data and market trends to make informed strategic decisions.
• Strong project management skills - able to prioritize and execute multiple initiatives in a fast-paced environment.
• Bonus: Experience with AI-powered software, automation tools, or SaaS pricing strategies.

Our Value Prop to Employees

• Our eNPS is +62! (Google it, that is great).
• Benefits: Medical, Dental, and Vision kick in day one.
• Unlimited PTO (with a requirement for employees to take a minimum of one continuous week per year).
• 401K with Company Match.
• Remote Flexible - come to the office when needed.
• Great parental leave benefits.
• Named on Inc 5000 list of America's Fastest Growing Private Companies (2021, 2022 and 2023).
• Named on Inc 5000 Vet 100 Private Companies list multiple years in a row.
• 2021 Winner of Coastal Entrepreneur Award, Technology Category.
• Active employee-led Culture Committee.
• Ongoing industry and professional development trainings available to all employees.
• Multiple leaders on the executive committee recognized as 40 under 40 recipients for contributions to business and community.
• We're playing offense to win! Our product market fit and our world-class employees make us the leader in our space. We're building something cool and people like it here.

We receive many resumes for our open positions and each one is reviewed by a human being on our recruiting team. We will compare your background with the qualifications and requirements for the position.

If you are selected for an interview you will receive an e-mail from someone on our recruiting team with an @vantaca.com email address. It may take some time for us to review all of the applications so give us some time to respond. We appreciate your interest in this role.

Although we do business around the US, we call North Carolina home. NC was just ranked the #1 state for business in 2022 and 2023 by CNBC and we believe it! The state, and in particular the Wilmington area, is a great place to live and do work. Wilmington, where Vantaca is headquartered, really has something for everyone. Historic Downtown Wilmington runs along the Cape Fear River and offers dozens of shops, restaurants and live entertainment opportunities. If you want to spend some time outdoors, get some sun or go surfing or fishing, you can pick a spot along one of our beautiful beaches. Explore info about where we're headquartered at www.nccareercoast.com