Marketing Manager Vietnam

DISCLAIMER: This opportunity is for the provision of services supporting Valvoline Global Operations. It is not an offer of direct employment with Valvoline Global Operations. The successful candidate will be employed or engaged directly by a third-party vendor (such as a licensed Employer- of- Record or staffing agency) based on local regulations in Vietnam. Valvoline Global Operations will not be a legal employer. All compensation, benefits, employment rights, tax obligations, and statutory contributions will be provided and managed solely by the third-party vendor, in accordance with local laws. This posting does not constitute an offer of direct employment with Valvoline Global Operations.

Why Valvoline Global Operations?

At Valvoline Global Operations, we’re proud to be The Original Motor Oil, but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco, one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.

With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion.

Our corporate values—Care, Integrity, Passion, Unity, and Excellence—are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve. At Valvoline Global, we are united in our commitment to:

• Treating everyone with care.
• Acting with unwavering integrity.
• Striving for excellence in all endeavors.
• Delivering on our commitments with passion.
• Collaborating as one unified team.

When you join Valvoline Global, you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions.

How You’ll Make An Impact

We are seeking an experienced and driven Marketing Manager to lead our marketing efforts in Vietnam. This role is a key position within our regional marketing team, reporting to Regional Marketing Manager – Southeast Asia, and working closely with sales, product strategy, and brand equity teams. As the primary liaison between marketing and sales for Vietnam, the Marketing Manager will have full ownership of local marketing initiatives and play a pivotal role in achieving the company’s aggressive growth targets in the region. This position offers the opportunity to execute both digital and traditional marketing strategies, with a focus on increasing brand awareness, customer engagement, and market share.

Responsibilities Include

• Digital Marketing Strategy: Execute tailored digital marketing strategies for the Vietnam market, with a focus on increasing brand awareness, engagement, and lead generation.
• Social Media Management: Oversee the activities of external social media agencies, establish key performance indicators (KPIs), and monitor campaign performance to provide actionable insights and recommendations. Leverage local influencers and community groups to expand the reach of campaigns.
• On-Ground Marketing Campaigns: Plan and execute on-ground marketing events such as participating in tradeshows, community engagements, and product launch across Vietnam. Ensure alignment of all campaigns with broader marketing goals, brand strategy, and product launches.
• Budgeting & Performance Reporting: Manage marketing budgets and track ROI, KPIs, and overall performance. Regularly present insights and results to key stakeholders.
• Vendor Management: Identify, negotiate, and onboard local vendors such as agencies, and event organizers to support marketing campaigns.

What You’ll Need

• Bachelor’s degree in marketing, Business Administration, or a related field. A master’s degree (MBA or related) is preferred.
• 5+ years of experience in digital and traditional marketing, with a focus on the Vietnam Market.
• Proven track record of collaborating efectively with sales teams to develop and implement successful marketing campaigns.
• In-depth knowledge of Vietnam market dynamics, cultural nuances, and consumer behaviour.
• Strong project management skills with the ability to oversee multiple projects simultaneously.
• Excellent communication, negotiation, and interpersonal skills.
• A results-oriented mindset with the ability to work effectively in a fast-paced environment.
• Fluency in both English and Vietnamese.
• Comfortable working with remote, international teams.
• Highly adaptable and capable of working autonomously in a startup-like environment.