App Performance Marketing Analyst

Hiring Location: USA, Canada

Remote friendly or in our San Francisco office, working hours are PST

Overview:

Valid is a venture-backed & tech-enabled performance marketing agency that specializes in app growth & user acquisition. Our passion lies in working with early & mid stage clients and take them to unprecedented levels of adoption in their user growth lifecycle.

Our team consist of engineers, media buyers, strategists and designers. We are well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and many more.

We’re looking for talented individuals that are user obsessed and care about driving business value to innovative consumer apps. As an app performance marketing analyst at Valid, you’ll play a key role in developing and scaling our clients app’s growth in the US and international markets, working with VC-backed apps to take their user acquisition efforts to the next level.

Responsibilities:

• Own performance marketing account management for app clients.
• Confidently execute media planning across paid social (Meta, TikTok, Snapchat) and paid search (ASA, Google UAC) app channels.
• Orchestrate creative production and manage the end-to-end flow until assets are launched in ad accounts.
• Own, ideate and iterate on creative testing frameworks that are tailored to each app’s context & product.
• Engage in constant internal & external communication to effectively collaborate with cross-functional internal teams and present campaign performance reports to external client stakeholders.
• Utilize strong analytical skills to analyze and interpret campaign data, deriving actionable insights to improve performance.
• Continuously be involved in app growth marketing discussions on concepts like LTV/CAC, payback periods, MRR/ARR, run rates & more.
• Use MMPs and other analytics dashboards for reporting, working alongside the Valid product team for data management best practices.
• Conduct A/B & multivariate testing to improve performance and generate insights.

Required Qualifications:

• 2-3 years of growth marketing experience or user acquisition.
• 1-2 years of app performance marketing experience, mostly paid social user acquisition. This will be tested.
• Have proven experience working with MMPs such as AppsFlyer, Adjust, Singular, Branch, Kochava or AirBridge.
• Experience in iOS app attribution, well versed in SKAdNetwork, ATT, probabilistic attribution and it’s implications on app user acquisition. This will be tested.
• Strong familiarity with app-specific paid media campaigns like Meta AEM, TikTok ADC and Google UAC.
• You have a proven track record of launching, managing, and optimizing iOS app campaigns that drive key metrics like CPA, ROAS, and LTV.
• Ability to multitask & wear many hats, prioritize workload effectively, and meet deadlines in a dynamic & fast-paced environment.

Preferred Qualifications:

• Industry Expertise: Proactively educates oneself on industry findings and updates. Effectively shares findings with broader team.
• Experience working with consumer subscription apps.
• Experience working with consumer subscription apps on a freemium model.
• Experience or familiarity with user onboarding flows and paywall testing.
• Demonstrated ability to adapt to changes in paid social media platforms and algorithms, iOS.

What you’ll be getting:

• Work in a global team with a flexible workspace and a startup collaborative culture.
• Annual company offsite: We bring the entire company together at a new location every year.

Compensation:

• Competitive Salary
• Company Equity
• Benefits: 401k, healthcare, FSA, lunch (for in-person days in SF office)
• Top tier health benefits: Medical, dental & vision.
• Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.