Head of Growth Marketing

Valant is a market-leading EHR and practice management platform built exclusively for behavioral health. We support ~3,000 practices across the US, helping clinicians reduce administrative burden, run more efficient businesses, and spend more time with patients. The market is large, underpenetrated, and we’re growing at 20%+. We're building the team to match the opportunity. As Head of Growth Marketing, you will own the pipeline engine, reporting directly to the CMO. This is the role for someone who wants to own pipeline dollars, and build the system that hits it.

What You'll Do

• Own the demand generation engine across paid acquisition, organic search, GEO/AIO, email, events, and signal-driven outbound. You set the strategy, you own the number, and you build the system that hits it.
• Lead and develop a small, high-accountability team.
• Own and activate a robust agent layer to extend the team’s capabilities.
• Drive the ABM motion. Partner with RevOps on signal detection and outreach sequencing. The goal: intercept scaling practices before they evaluate competitors.
• Architect and optimize Valant's integrated nurture infrastructure in Marketo across pre-MQL, MQL, and post-demo stages. The goal is to improve conversion rates at each stage and reduce no-response pipeline loss.
• Own pipeline dollars performance against a weekly velocity target. Report on MQL volume, source mix, conversion rates, and gap-to-target.
• Build and scale a GEO/AIO strategy that improves Valant's visibility in AI-powered search environments.
• Run structured channel experiments using a 70/20/10 budget model (70% on proven channels, 20% on emerging bets, 10% on tests).
• Stay current on AI agent tooling, intent data platforms, and demand gen best practices.

Success in Year 1 Looks Like

• Pipeline Velocity Hit — Consistent weekly pipeline creation attained, with clear source attribution and conversion visibility at every funnel stage.
• ABM Motion Live and Producing — Clay ABM Signal Agent deployed, target account list defined by archetype, BDR alert workflow operational, and measurable pipeline sourced from key segments.
• No-Response Rate Cut in Half — Integrated nurture infrastructure rebuilt in Marketo, with stage-specific sequences reducing the no-response loss rate by 50%.
• GEO/AIO Live and Tracking — Valant appearing in AI-powered search results for priority behavioral health EHR queries, with a measurement framework in place to track influence on inbound volume.
• Agent Layer Operational — Engine Marketing Agents activated and running. Human-in-the-loop workflows established for each.
• Real-Time Reporting Infrastructure — Daily pipeline Slack digest running, Salesforce and Marketo dashboards current and actionable.

What You Bring

Hard requirements

• 8+ years in B2B SaaS demand generation with direct ownership of MQL and pipeline targets.
• Currently operating at a Director+ level where you’ve managed small teams and contributed directly to daily work.
• Proven track record in vertical SaaS or healthcare SaaS with high-velocity pipeline. You understand how SMB buyers evaluate software and how to shorten their path to yes.
• Hands-on experience with AI-powered marketing tools.
• Experience building ABM programs end-to-end — account selection, signal-based triggers, BDR coordination, and multi-touch nurture.
• Deep fluency in Salesforce and Marketo.
• Strong analytical instincts.
• PE-backed or high-accountability growth environment experience. You're comfortable with clear targets, monthly performance reviews, and a leadership team that moves fast.

What We Offer

• Base salary: $180K-200K based upon experience
• Bonus plan
• 401k
• 100% employer-paid medical, dental, and vision premiums plus HSA contributions
• Generous PTO
• 100% remote
• The chance to drive an important and underserved industry forward; behavioral health practices serve patients who need care now.

This position can be 100% remote in the US, but candidates must be located in one of the following US states: Arizona, California, Florida, Georgia, Minnesota, New Jersey, North Carolina, Oregon, South Carolina, Tennessee, Texas, Utah, or Washington state.

_Valant is committed to building diverse teams and hiring employees regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status.

_Valant builds software exclusively for behavioral health providers: the therapists, psychiatrists, and practice owners helping patients get the care they need. We're a small, fully remote team that takes our work seriously and each other seriously too.