Strategic Marketing Expert

Vaisman Investment Group is a Sofia real estate investment and development group. We, raise capital from private investors and family offices, trade land and developing projects

You will own our marketing strategy and the growth engine behind it: positioning, paid acquisition, account-based marketing for investors, SEO and AI search, and attribution from first click to signed deal. You will lead a small in-house team and our agencies.

What You Own

1. Strategy and positioning

·      Build marketing strategies in sync with B2C and B2B sales, capital raising, land trading and investment products.

·      Turn business goals into marketing priorities and campaigns, each with a budget and a target number.

·      Research the market and competitors before every positioning call. Use Blue/Red Ocean and competitor mapping to decide where each project competes and where it does not.

2. Go-to-market for new products

·      Position new buildings, land offers and investment products.

·      Launch with Sales and Capital teams so marketing, pricing and sales capacity go live on the same day.

·      Bring demand data into product decisions early (apartment mix, finish packages, price ladder), working with Project Development before design is frozen.

3. Account-based marketing for investors and B2B

·      Build target-account lists of family offices, institutional partners and developers with the Capital and Land Sales leads.

·      Run account-based programmes and qualify opportunities with MEDDICC, adapted to investor and land deals.

·      Use outbound automation only within GDPR and platform rules, with legal sign-off on the process.

4. Search, GEO and content

·      Own SEO for VIG and sub-brand sites in Bulgarian and English.

·      Make VIG projects and expertise show up when people ask AI assistants (ChatGPT, Gemini, Perplexity) about Sofia real estate.

·      Set the content and thought-leadership plan. The Content & Social Media Manager executes it.

5. Performance, analytics and automation

·      Run paid acquisition against cost per qualified lead and CAC per closed deal.

·      Make every lead traceable from channel to closed deal: GA4, server-side tracking, CRM source fields.

·      Send the COO a weekly KPI dashboard and run nurture sequences for long investor and buyer cycles.

6. Brand Guardian

·      Enforce the One Voice rule: 100% brand consistency across sites, sales offices, events, print and presentations.

·      Approve key visuals, messages and external communications before release.

7. Team and agencies

·      Mentor the in-house AI marketing team and manage external agencies against briefs, deadlines and quality.

·      Equip Sales with presentations, objection handling and project one-pagers.

Requirements

MUST HAVE

·      University degree in marketing, business, communications or a related field.

·      7 to 10 years in marketing strategy, brand management, agencies and budgets.

·      Experience with long, high-ticket sales cycles: B2B, investment, real estate or similar.

·      Daily use of AI tools such as Claude and ChatGPT in research, content and analysis.

·      Fluent Bulgarian and English, spoken and written.

STRONG PLUS

·      Real estate, financial services or investment marketing.

·      Account-based marketing and outbound automation.

·      SEO and GEO.

·      Marketing automation (HubSpot, ActiveCampaign or similar) and CMS platforms.

·      Product marketing, with input into product definition.

How you work

·      Strategic. You think from the business goal, not from the campaign.

·      Disciplined. You run marketing with financial discipline and say no to initiatives that are not aligned.

·      Results first. You report on deals and margin, not vanity metrics.

·      Cross-flow. You work daily with Sales, Capital and Data teams.

·      Brand sense. You protect trust and reputation as company assets.