Digital Marketing & Website Manager

Position: Digital Marketing & Website Manager

Duration: Full-time

Location: Remote || Preferred Noida but not mandate

Role Overview

We are looking for a results-driven Digital Marketing & Website Manager who will own our online presence end-to-end—from website management to lead generation campaigns. This role is critical in building Vailexa’s brand, driving inbound leads, and supporting sales growth across North America.

Key Responsibilities

🌐 Website Management

Manage and maintain company website (WordPress/Webflow or similar)

Ensure website is updated, optimized, and aligned with branding

Improve UI/UX, page speed, SEO structure, and conversion funnels

Create and update landing pages for campaigns, clients, and services

📈 Digital Marketing & Lead Generation

Plan and execute B2B marketing campaigns targeting US clients

Run LinkedIn Ads, Google Ads, and email campaigns

Generate inbound leads for staffing and consulting services

Work closely with leadership to support sales pipeline growth

🔍 SEO & Content Strategy

Optimize website for SEO (on-page + technical)

Perform keyword research (especially for IT staffing, data, consulting)

Publish blogs, case studies, and thought leadership content

Improve domain authority and organic traffic

📱 Social Media & Branding

Manage company LinkedIn page and executive branding

Create posts for:

Hiring campaigns

Client success stories

Industry insights

Events (RSA, Black Hat, etc.)

Maintain consistent brand voice and visual identity

📊 Analytics & Performance Tracking

Track campaign performance using tools like:

Google Analytics

LinkedIn Campaign Manager

HubSpot / CRM tools

Share weekly/monthly reports on:

Website traffic

Lead generation

Campaign ROI

Required Skills & Experience

5+ years in digital marketing / website management

Strong experience with:

WordPress / Webflow

SEO tools (Ahrefs, SEMrush, etc.)

Google Ads & LinkedIn Ads

Experience in B2B marketing (IT consulting & services preferred)

Understanding of US market and client targeting

Basic knowledge of HTML/CSS (preferred)

Strong communication and content writing skills