Digital Marketing Specialist

Role: Digital Marketing

Industry Type: IT Services & Consulting

Department: Marketing and Commnication

Employment Type: Full Time, Permanent

Job description

Position Summary:

We are looking for a dynamic professional to lead and execute our marketing, branding, and business promotion initiatives across products and services. The role involves strategizing and implementing integrated digital marketing campaigns, enhancing brand presence, supporting organizational development, and contributing to business growth. The ideal candidate will combine strong marketing expertise with strategic thinking and the ability to drive impactful outcomes in international markets.

• Experience: 6+ years of experience
• Location: Remote
• Shift Timings: 5:30 pm to 2:30 am IST
• Weekly off: Saturday and Sunday

Roles and responsibilities

1. Sustenance:

(i) Product Promotion

• Define and execute brand and go-to-market strategies for our product launches across SBUs to establish a strong market presence.
• Develop compelling product positioning and messaging in collaboration with products and sales teams.
• Create engaging marketing collateral such as product brochures, presentations, case studies, and capability statements to support sales and awareness.
• Promote products effectively at industry events, trade shows, and promotional campaigns targeting international markets.

(ii) Services Promotion

• Promote company services at global events and platforms to increase visibility and attract potential clients across international markets.
• Develop content for service offerings in digital materials including websites, e-brochures, and advertising campaigns tailored for different geographies.
• Implement CRM strategies to enhance client servicing and maintain long-term engagement with service users.

(iii) Digital Marketing

• Strategize and execute integrated digital marketing campaigns across international markets aligned with business goals, budgets, and ROIs.
• Manage SEO and SEM initiatives to boost search rankings, drive qualified traffic, and increase conversions.
• Foster innovative social media strategies and manage platform presence to augment visibility and engagement.
• Monitor and analyze campaign performance metrics, ensuring compliance with digital governance and data protection laws.
• Establish KPIs, generate performance reports, and provide strategic insights for continuous improvement.
• Create impactful and aligned digital content, including web copy, blogs, and social media posts, supporting both organic and paid campaigns.

(iv) Branding

• Define and implement comprehensive brand strategies to strengthen company and product brand identity and resonance across markets.
• Lead digital branding initiatives across all channels for consistent messaging and customer engagement.
• Support corporate and personal branding of senior management on platforms like LinkedIn to elevate leadership visibility.
• Coordinate brand presence at global events and manage visual identity, messaging, and customer touchpoints.
• Conduct market research and competitor analysis to inform branding, messaging, and positioning strategies.

2. Organization Development:

• Network with industry experts and potential clients to drive brand awareness.
• To run thorough market research for new market acquisitions.
• Participation in Employee Engagement activities and help is building strong teams.
• Mentoring peers and interns, assisting, and building skill groups for the SBU.
• Present the report periodically on the content engagement, website traffic, promotion impact, etc.

3. Growth:

• Contributing to business growth with innovations, ideas, and business opportunities.
• Assist in the business development activities including.
• Relationship with Advisors o Business promotion planning
• Identify the industry leading events related to technology and promote internally and externally.