Marketing and Brand Strategy Lead

UTOPIC PLANET

Hiring: Marketing & Brand Strategy Lead

Full-time | Remote (India) | Compensation based on experience + equity options

Utopic Planet is building the digital infrastructure for India's research and innovation ecosystem, starting with a secure, collaborative platform for researchers to write, protect, and grow their work outside traditional gatekeeping structures.

We’re focused on those often overlooked by elite networks: Tier-2/Tier-3 institutions, early-career researchers, interdisciplinary innovators, and citizen scientists. Our mission is to make quality research safer to share, easier to fund, and more connected across boundaries.

We’re now hiring a Marketing & Brand Strategy Lead to help shape and scale how this mission is communicated to the world – with depth, dignity, and discipline.

What You’ll Own:

• Define and refine Utopic Planet’s brand identity, tone, and position in the academic ecosystem.

• Design and execute campaigns, programs, and communication formats that build recognition and trust across researchers, institutions, and early partners.

• Oversee messaging across website, waitlists, outreach, emailers, and events.

• Develop a lead acquisition and engagement plan rooted in storytelling, not selling.

• Craft founder narratives and build a playbook for public positioning – both digital and in community spaces.

• Work cross-functionally with product and outreach to ensure clarity and consistency across touchpoints.

You Are Someone Who:

• Holds a PhD and understands how Indian researchers think, work, and struggle — because you’ve been one.

• Has demonstrated experience in community-building, marketing, communication, and brand strategy, preferably in research-focused or academic-facing organisations.

• Writes with precision and voice – you can translate complexity into clarity without oversimplifying.

• Thinks long-term, builds systems, and isn’t dependent on vanity metrics.

• Values context, credibility, and community, and knows how to build brand presence without noise or gimmicks.

• Is based in India and familiar with the academic culture, challenges, and aspirations here.

Why This Role Matters

You’ll be shaping how thousands of researchers see this platform before it even launches.

You’re not here to make it “go viral.” You’re here to make it make sense – to the right people, at the right moment.

This role is full-time and long-term.

Pay will be based on experience, with equity options available for the right candidate.

To apply, email bandhan@utopicplanet.org with the subject:

Marketing & Brand Strategy Lead – [Your Name]

Please include your CV or portfolio, and a short note on why this role resonates with you and why you are the right fit for the same.